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CBI REPORT: PRIMARY MARKET CONSUMPTION FORECAST


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CBI MARKET SURVEY: THE EU MARKET FOR MANGO  


Source: CBI Market Information Database  •  URL: www.cbi.eu  •  Contact: marketinfo@cbi.eu  •  www.cbi.eu/disclaimer 


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The United States of America (USA) and the EU have the lowest consumption levels, but the 
EU market is expected to grow much more quickly.


 According to projections from the Food and Agricultural Organisation (FAO, 2006), net imports by the EU will increase to 224 thousand tonnes in 2014, an annual increase of 2.5%. 


The USA market is expected to increase 1% per year, and worldwide mango imports are expected to increase 1.4% annually until 2014.




In 2007, the total apparent consumption of mangos in the EU was 202 thousand tonnes, with 
a value of €248 million (Table 1.1).


 Average consumption per person was 0.40 kg per year.

Between 2003 and 2007, consumption increased 31% in value (7% annually) and 27% in 
volume. 


The markets in the UK, Germany and Belgium experienced strongest growth in value 
and volume between 2003 and 2007.


 The Portuguese market decreased in this period, and the Dutch market decreased in value,
 but increased in volume. 


Table 1.1 


Apparent consumption of mango, 2003–2007, value in million euros and 
volume in metric tonnes.


                                   2003                                                  2005                                         2007 
                                    Value           Volume                       Value     Volume                Value      Volume 


Total EU-                  271.90            159,000                  203          183,000               248          202,000 


United Kingdom            35                  32,000                    49            46,000               72           56,000 


Germany                        30                  29,000                   37           32,000                  47         41,000


France                           36                   22,000                   44          22,000                  39         22,000 


The Netherlands             41                   28 ,000                 21          31,000                    31      32 ,000


Portugal                         19                   20,000                    19         16,000                    18       14,000 


Spain                               8                      7,000                     7            9 ,000                    9       10,000

Belgium                            4                      3,000                    2              3,000                   6         4 ,000


Source: Eurostat, 2007, 2008


UNITED KINGDOM: 
The UK is the largest market for mango in the EU, accounting for 29% of the EU consumption 
value in 2007. 


The UK was the strongest growing market for mangos, with a growth rate of 
109% in value (20% per year) and 75% in volume (15% per year) between 2003 and 2007.

Mangos are available in supermarkets all-year round. 


Tommy Atkins is the most popular, accounting for 80% of the sales in supermarkets, but is increasingly replaced by other varieties. 


Though the largest growth in consumption occurred a few years ago, the demand for 
mangos is still rising. 


The UK’s ethnic minority groups, notably Indians and Pakistanis, are a 
major driver behind the increased demand. 


As more native British consumers are exposed to 
exotic fruits, the demand may rise further. 


Demand for exotic fruit is rising (AGF, 2008). 


GERMANY:
Germany accounts for 19% of the EU consumption value in 2007.


 Between 2003 and 2007, 
consumption increased 58% in value and 40% in volume, an average annual growth of 12% in 
value. 


While mangos are still a minor product in Germany, their availability has increased over 
the years, especially since discounters introduced them in their stores. 


In 2008, demand decreased and sales of mangos in Germany dropped. 


This might be caused by high prices for mangos this season, in combination with a large supply of summer fruits (AGF, 2008).

FRANCE:
With 16% of the consumption value in the EU in 2007, France is the third consumer market.

Consumption has not increased much since 2003. 


Consumption increased 8% in value and 1% 
in volume. 


As in the UK, ethnic minorities are an important driver behind the increased 
consumption of exotic fruit in general and mangos in particular. 


Popular species are Osteen, which originally comes from Spain, and Kent Tommy Atkins and Haden, which stem from Brazil. 


Sales of exotic fruits are expected to continue to increase as more consumers become 
interested in new, non-native, dishes and products. 

HOLLAND:
The Netherlands is the fourth EU market, accounting for 13% of apparent consumption. 


The Netherlands is a major trader in mangos.


 Dutch imports of mangos are the largest in the EU, with most of it being exported to other EU countries (Chapter 3). 
                                          
Notes:


 Calculation based on data from Eurostat (2007, 2008) and the Food and Agriculture Organisation (2008). 


Apparent consumption includes industrial and consumer demand, and is calculated as production plus imports minus exports.

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