Fresh fruit and vegetables:
CBI MARKET SURVEY: THE EU MARKET FOR MANGO
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The United States of America (USA) and the EU have the lowest consumption levels, but the
EU market is expected to grow much more quickly.
According to projections from the Food and Agricultural Organisation (FAO, 2006), net imports by the EU will increase to 224 thousand tonnes in 2014, an annual increase of 2.5%.
The USA market is expected to increase 1% per year, and worldwide mango imports are expected to increase 1.4% annually until 2014.
In 2007, the total apparent consumption of mangos in the EU was 202 thousand tonnes, with
a value of €248 million (Table 1.1).
Average consumption per person was 0.40 kg per year.
Between 2003 and 2007, consumption increased 31% in value (7% annually) and 27% in
The markets in the UK, Germany and Belgium experienced strongest growth in value
and volume between 2003 and 2007.
The Portuguese market decreased in this period, and the Dutch market decreased in value,
but increased in volume.
Apparent consumption of mango, 2003–2007, value in million euros and
volume in metric tonnes.
2003 2005 2007
Value Volume Value Volume Value Volume
Total EU- 271.90 159,000 203 183,000 248 202,000
United Kingdom 35 32,000 49 46,000 72 56,000
Germany 30 29,000 37 32,000 47 41,000
France 36 22,000 44 22,000 39 22,000
The Netherlands 41 28 ,000 21 31,000 31 32 ,000
Portugal 19 20,000 19 16,000 18 14,000
Spain 8 7,000 7 9 ,000 9 10,000
Belgium 4 3,000 2 3,000 6 4 ,000
Source: Eurostat, 2007, 2008
The UK is the largest market for mango in the EU, accounting for 29% of the EU consumption
value in 2007.
The UK was the strongest growing market for mangos, with a growth rate of
109% in value (20% per year) and 75% in volume (15% per year) between 2003 and 2007.
Mangos are available in supermarkets all-year round.
Tommy Atkins is the most popular, accounting for 80% of the sales in supermarkets, but is increasingly replaced by other varieties.
Though the largest growth in consumption occurred a few years ago, the demand for
mangos is still rising.
The UK’s ethnic minority groups, notably Indians and Pakistanis, are a
major driver behind the increased demand.
As more native British consumers are exposed to
exotic fruits, the demand may rise further.
Demand for exotic fruit is rising (AGF, 2008).
Germany accounts for 19% of the EU consumption value in 2007.
Between 2003 and 2007,
consumption increased 58% in value and 40% in volume, an average annual growth of 12% in
While mangos are still a minor product in Germany, their availability has increased over
the years, especially since discounters introduced them in their stores.
In 2008, demand decreased and sales of mangos in Germany dropped.
This might be caused by high prices for mangos this season, in combination with a large supply of summer fruits (AGF, 2008).
With 16% of the consumption value in the EU in 2007, France is the third consumer market.
Consumption has not increased much since 2003.
Consumption increased 8% in value and 1%
As in the UK, ethnic minorities are an important driver behind the increased
consumption of exotic fruit in general and mangos in particular.
Popular species are Osteen, which originally comes from Spain, and Kent Tommy Atkins and Haden, which stem from Brazil.
Sales of exotic fruits are expected to continue to increase as more consumers become
interested in new, non-native, dishes and products.
The Netherlands is the fourth EU market, accounting for 13% of apparent consumption.
The Netherlands is a major trader in mangos.
Dutch imports of mangos are the largest in the EU, with most of it being exported to other EU countries (Chapter 3).
Calculation based on data from Eurostat (2007, 2008) and the Food and Agriculture Organisation (2008).
Apparent consumption includes industrial and consumer demand, and is calculated as production plus imports minus exports.