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MANGO NAME IN OTHER INDUSTRIES: MANGO AIRLINES (SOUTH AFRICA)


Mango was this year again recognised as the coolest low cost airline in South African skies at the Generation Next awards in Johannesburg this week. The airline, overall second to South African Airways, pipped its budget peers to pole position in the annual survey of 5800 young South Africans. In 2009, Mango was also ranked coolest low cost carrier. 




Thrilled Mango CEO Nico Bezuidenhout says that the youth market remains one of the most important brand seeding platforms for any business. “Brand loyalty, engagement and perceptions are formed early,” he says, “and this is the point where future influence over purchase decision making is founded.” Coolness is about more than just advertising, it’s about the innate culture of a business, what a brand represents and certainly, today, the many layers available to engage and communicate with people.” 
Mango has focused much of its energy into innovation; not only through its payment channels and wide distribution network but also through its communication. Mango has embraced social media as a medium to talk directly to our customers and share in the conversation with platforms on Mxit, Facebook, Twitter and a new blog. The airline’s online presence has attracted a community of thousands. Many from the youth market segment. 
“Mango is an airline of firsts,” says Bezuidenhout, “first to accept Edgars and Jet retail account cards, offer bookings through Shoprite, Checkers and Checkers Hyper Money Market Counters, first in social media and the first airline to implement a green fee among others. That is what we are about: Innovation. To my colleagues and I, that is what makes it cool working at Mango. This culture, I believe, mirrors outward.”  


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THE MOST SOUGHT AFTER MANGOES IN THE WORLD ....

While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
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In alphabetical order by Country....










India




Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

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DHL (INDIA) makes gifting mangoes as easy as 1-2-3-....

Gifting mangoes is now easy with DHL
Announcement / Corporate


 May 19, 2011, 14:04 IST





Come this summer pamper your loved ones abroad with a box of delicious mangoes through DHL’s Express Easy Mango service, a unique one-stop-shop and hassle-free service for gifting mangoes all across the world.






This unique service by DHL Express, the world’s leading express company, allows customers to send mangoes from India across the world to the following countries Belgium, Canada, Czech Republic, Germany, Greece, Hungary, Hong Kong, Italy, Luxemburg, Maldives, Netherlands, Norway, Oman, Qatar Singapore, Switzerland and Sweden.





Mangoes can be availed of free of cost by merely paying for the Air Express service. In addition, DHL Express assists customers with the necessary paperwork along with procurement of quality-grade Alphonso mangoes.





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GMO MANGOES : Philippines has been working on it since 2000 ...

The genetic engineering used in modifying mangoes is extremely similar to that of the papaya. 



This is because both mangoes and papayas posses the ACC (ACS2) gene. 



This gene is responsible for producing ethylene and the influence of ethylene on the fruit is that it controls the ripening and senescence after the fruit has been picked. 



The main purpose of this genetic modifying is to reduce the amount of ethylene produced and to lengthen the onset of this gas. 



Scientist extract this gene from ripe mango var 'Caraboa' and after they separate the gene it is then cloned and sequenced. They can then insert the isolated gene back in the genome and it will act as a disturbance to the enzyme calling for more ethylene to be produced. 




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