Skip to main content


50,000 farmers to benefit from Coca Cola new brand

SUNDAY, 26 JUNE 2011 21:02 


KAMPALA, UGANDA- Close to 50,000 East African small scale mango and passion fruit farmers will supply fruits to Coca Cola for the production of a new drink.

The drink ‘Minute Maid Juice’, that would be produced out of mango and passion fruits.                                                                                  

The company said in Kampala last week, that Kenyan and Ugandan farmers would be the first to benefit with a targeted number of 23,000 and 17,000 in the two countries respectively.

It also said that the launch of the Minute Maid brand is a response to a market opportunity signified by a steady increase in consumption of fruit and vegetable juices.

"It will initially be available in mango flavor packed in a 400ml plastic bottle retailing at Ush2000 (about $1)," said Carol Mbaga, the Coca Cola Strategic Marketing Manager, Juice.

She added that the introduction of the Minute Maid brand is a result of the changing consumer needs and desire for high nutritious health drinks among Ugandans as is the case across most Sub Sahara Africa.

Mbaga indicated the launch is the direct result of the $15m investment made by Century Bottling Company on a hot-fill juice line in Namanve last year. It started manufacturing the Dasani water brand from the same plant following capacity enhancements.

Coca Cola is the world's largest juice and juice Drink Company by volume with brands like Minute Maid, Simply, Hi-C, Dobriy, Del Valle, Cappy and Maaza.                                                                              

Minute Maid is the largest brand in the Coca Cola portfolio, and recently joined the company's growing portfolio of billion dollar brands.

According to Mr. Basil Gadzios, the Century Bottling Company Managing Director, the competitive landscape will continue to change depending on different dynamics in the market. He promised that Minute Maid is to deliver a product that not only spurs growth in the juice category as well as offering choice and value for customers.

"Globally, consumers drink approximately 1,450 servings of Coca Cola juice products per second," said Gadzios.

He noted the Minute Maid introduction is cemented by a sustainable raw material supply chain project announced last year between Coca Cola and Bill Gates Foundation, where the company is working with 17000 small scale mango and passion fruit farmers in Eastern Uganda to supply the Coca Cola system.

"Apart from meeting the company's commercial needs, the farmers have the potential to double their incomes thus improving their livelihoods," added Gadzios.

Popular posts from this blog


While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???

In alphabetical order by Country....



Alphonso (mango)
From Wikipedia, the free encyclopedia

Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 

It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

DHL (INDIA) makes gifting mangoes as easy as 1-2-3-....

Gifting mangoes is now easy with DHL
Announcement / Corporate

 May 19, 2011, 14:04 IST

Come this summer pamper your loved ones abroad with a box of delicious mangoes through DHL’s Express Easy Mango service, a unique one-stop-shop and hassle-free service for gifting mangoes all across the world.

This unique service by DHL Express, the world’s leading express company, allows customers to send mangoes from India across the world to the following countries Belgium, Canada, Czech Republic, Germany, Greece, Hungary, Hong Kong, Italy, Luxemburg, Maldives, Netherlands, Norway, Oman, Qatar Singapore, Switzerland and Sweden.

Mangoes can be availed of free of cost by merely paying for the Air Express service. In addition, DHL Express assists customers with the necessary paperwork along with procurement of quality-grade Alphonso mangoes.

Commenting on the new service, Mr. R.S Subramanian, Country Head, DHL Express India said: “With the advent of the mango season, it is no wonder that DHL Express Ea…

GMO MANGOES : Philippines has been working on it since 2000 ...

The genetic engineering used in modifying mangoes is extremely similar to that of the papaya. 

This is because both mangoes and papayas posses the ACC (ACS2) gene. 

This gene is responsible for producing ethylene and the influence of ethylene on the fruit is that it controls the ripening and senescence after the fruit has been picked. 

The main purpose of this genetic modifying is to reduce the amount of ethylene produced and to lengthen the onset of this gas. 

Scientist extract this gene from ripe mango var 'Caraboa' and after they separate the gene it is then cloned and sequenced. They can then insert the isolated gene back in the genome and it will act as a disturbance to the enzyme calling for more ethylene to be produced. 

Alternately, an ACC deaminase gene is inserted and its function is to convert ACC into a different substance which results in less ethylene being produced. 

Since genetically modified mangoes are on the market, scientists are free to explore other more effic…