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Thursday, August 18, 2011

A TALE OF TWO MARKETS: SHORTAGE OF SMALL FRUIT IN USA...CREATES PERCEPTION OF HIGH PRICING...MARKET WILL SETTLE DOWN WITH FIRST ARRIVALS OF TOMMY ATKINS FROM BRAZIL...

Mango importers:
Price of mango in Europe lower than in the U.S.


There are still some remaining mango's from various countries, but Brazil together with Israel will be on the market for quite a while. More of the mango export goes to the U.S. than to Europe at the moment. 


The large differences in price between Europe and the U.S. are striking. 


Two importers give their opinion. 


One of them prefers to remain anonymous.


Photographs: Fruitmarket visiting in Brazil


Less to Europe


According to Eryvan Pires of Fruitmarket, Brazil is less interested in Europe because of the prices at the moment. "Last weekend, 14 August 80 containers went to the U.S. and 25 to Europe."


 According to the other importer 40 to 50 were shipped to Europe and this will increase drastically towards the end of the month. "In a month's time Europe will receive 100 containers each week."




High prices in the U.S.The selling price of Tommy Atkins is $7.50 in America. 


Eryvan explains that the prices in the U.S. are higher, because this is the start of the season. 


"In addition there are arrangements with supermarkets and some importers concentrate on mango's. Also costs of export to the U.S. are very high and therefore exporters find it important to receive a good price. Eryvan does not expect the price to remain at $7.50 for long. This will probably be less after just a week.




Lower prices in Europe



Prices are not very high and at the moment are between 3.50 and 4 euro. "It is not a bad price, but growers always have something to moan about" says the anonymous exporter.


 "If they do not complain about the weather then certainly about the delivery time of their new Mercedes."

 Fruitmarket thinks completely different about this. 


"We find it important to have a good relationship with our growers and want to achieve a good result together." Eryvan emphasizes. According to the other importer the prices of Israeli mango's are always lower than those from Brazil. "Israel is always ready to compete and their costs are also less." He also expects that prices will decrease somewhat. "But that the price will remain at 3 to 3.50 euro is also a real possibility."



Fruitmarket


Fruitmarket have specialised in the all year round import and trade of various varieties and sizes of mango's. An important objective of our company is to maintain good relationships with the growers, to save expenses, to supply information and to make sure that the future of their growers improves all the time.




For more information about mango importer Fruitmarket :


Fruitmarket
Eryvan Leal Pires
Fruitmarket Agribusiness BV
102-120, Lichtenauerlaan
3062ME Rotterdam, NL
Ph: +31 10 340-0125
Skype: eryvan
www.fruitmarket.nl



Publication date: 8/18/2011