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Dear Friend –

We hope the last year has been a great one for you. 

A year passes fast and the 2011 edition of The New York Produce Show and Conference is rapidly approaching.

What an event it is going to be!

With the largest one-day produce trade show in the country, you will see 50% more exhibitors than last year, thus providing an even broader representation of what is hot and happening in the fresh produce world. The exhibit is chock full of products and services that can help make you and your operation more successful. Whether you are looking to buy or just gather intelligence, the trade show is not to be missed.

It is also just the beginning... A workshop program filled with high level content drawn from the best universities in the region opens up opportunities for success that you hadn’t even considered.

An expanded tour program opens up the region for in-depth learning… Maybe you’ll elect to visit the brand new Philadelphia Produce Market with its innovative design in the service of food safety and quality, or perhaps you will visit Hunts Point, the market that does more business than any in America…

… or perhaps you might visit innovative Manhattan retailers, including examples of innovative urban agriculture, or head out to New Jersey or Long Island for suburban retail tours. The New Jersey tour also features a stop at the brand new Auerbach facility.

The Baldor tour will give you an exclusive look at its facility and state-of-the art research kitchen, plus the tour also includes stops at Mario Batali’s Eataly and the world famous Stew Leonard’s store.

This year we’re also presenting new specialized programs.

 A dedicated Global Trade Symposium pays homage to New York’s traditional leadership in global trade and provides attendees an opportunity to delve into the way the revolutionary changes in proprietary varieties, transportation, private label and much more are altering the competitive landscape creating opportunities to win for those sharp enough to grab them.

New York’s foodservice scene is highlighted in the IDEATION FRESH Foodservice Forum, a unique event in which the trade works with foodservice leaders from exceptional institutions such as The Culinary Institute of America to find ways to boost consumption to a full half of the plate, improving public health and expanding produce sales. Of course, nobody is better able to capitalize on the business implications of this movement than the Forum participants who help to creative the foodservice future for fresh produce.

There is so much more to experience! Exceptional networking opportunities abound such as at our Gala Cocktail Reception on Monday evening just after the Global Trade Symposium and the night before the trade show.

Tuesday morning we kick off our Breakfast General Session with the Perishable Pundit’s “Thought Leaders” Retail Panel –a Who’s Who of Retail Leaders in the Region – discussing the reality of doing business across a diverse consumer base.

Then there are Chefs doing continuous cooking demos, media and bloggers who have an opportunity to influence consumers and a University Student Outreach Program that brings both faculty and students to interface with the industry.

It is a Fresh Celebration! — in the capital of the world.

Come join the leaders who really make things happen in the trade, at The New York Produce Show and Conference. It is the best way to position yourself and your organization for success in the years to come.

Very truly yours

Dean Holmquist — Director of Produce & Floral
Foodtown Supermarkets

Paul Kneeland — Vice President of Produce & Floral
Kings Super Markets

Ken Whitacre — SVP/Publisher

PS. You can register at this link

Hotel rooms are available here

Travel discounts here

For information on sponsorship and exhibiting opportunities, e-mail us here

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The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
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Alphonso (mango)
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Mangoes can be availed of free of cost by merely paying for the Air Express service. In addition, DHL Express assists customers with the necessary paperwork along with procurement of quality-grade Alphonso mangoes.

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