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IMO BLOG PAGE VIEWS CROSSES 10,000 MARK!

Top 10 Pageviews by Countries (Since March 14, 2011) United States 5,438 Germany 1,205 United Kingdom 322

IMO BLOG PAGE VIEWS CROSSES 10,000 MARK!

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INDIA: PEPSI ENLISTS TV STAR TO PROMOTE SLICE MANGO DRINK

Mudra Max creates Slice Mango loungesIndiantelevision.com Team(22 April 2011 6:25 pm)MUMBAI: Mudra Max has launched an on-the-ground promotional activation for Slice, PepsiCo’s mango drink. Slice Mango lounges aims to reach out over 1.5 million consumers by the end of the campaign in June 2011.



The agency has stationed Mobile--Slice Mango lounges at multiple locations in various cities across India. According to Mudra, the key task is to make the target audience taste mango packaged in the form of Slice.The Slice Mango lounges have been created out of four buses, where the visitors are served Slice based mocktails.Mudra Max Celsius SVP Sanjay Kacker said, “Bringing the product to life’ was the objective and we were successful in doing so, thus allowing the end consumers to actually sense & feel the brand closely. 


This innovative use of consumer sampling will not only give the consumer a taste but will also help drive consumption via repeat purchase.”

HAJI KALIMULLAH KHAN : INDIAN MANGO "ROCK STAR"

From the Daily Mail (India)



King Khan awaits Sachin mangoes
By BIPIN DANI



Mumbai – An Indian farmer Haji Kalimullah Khan needs no introduction in the world of mangoes.


Having several awards from mango exhibitions, Malihabad in Lucknow district, in Uttar Pradesh in India, this 70-year-old Khan had grafted a new variety of mango, which he named after world's legendary batsman Sachin Tendulkar.


"The tree was grafted some seven years ago. The fruits have not come this year. It takes about 5-7 years for mangoes to loom on trees, May be next year...", he said exclusively from his farm house.

INDIA: CONSUMERS BALKING AT HIGH PRICES FOR BELOVED FRUIT

Source: The Times of India
Rajan Walia, TNN | Apr 23, 2011, 01.20am IST


CHANDIGARH:


 Smooth, luscious, velvety and juicy' That's a mango, the king of all summer fruits.


 After Hyderabad's safeda variety of mango hitting the city markets last week, mango-lovers from the city have got another summer flavour' tota-pari from Maharashtra to end the wait of mango-lovers. 


And yes, if you can afford it, also available is red-sand alphonso straight from Ratnagiri.

Speaking to The Times of India, Sector-26 fruit market's mango dealer Amar Kumar said the 'touch-me-not' exclusive variety of alphonso mango is also available in the market.


 'With the price between Rs 500 and Rs 600 for a dozen pieces, the alphonso is carefully packed in the box with hay so that the mangoes ripen naturally, giving you the best flavour and aroma. 

GHANA: REGIONAL MINISTER CALLS FOR INVESTMENT IN MANGO INDUSTRY

Acting Konor calls for investment in Yilo Krobo April 22, 2011 Somanya (E/R), April 22, GNA - The Acting President of the Yilo Krobo Traditional Area, Nene Tetteh Odonkor Tuumeh, has appealed to the government to invest in the Boti Falls to help raise the standard of facilities at the place to international standards. This, he said, would turn the facility into a "gold mine" for the Yilo Krobo District Assembly and the country as a whole. Nene Tuumeh made the appeal at Somanya when the Eastern Regional Minister, Dr Kwasi Akyem Apea-Kubi, called on him as part of his tour of the area to inspect government development projects. He called for the establishment of a cement factory to process the lime stone deposit in the area as well as the establishment of a mango factory to process the large volume of mangoes grown in the district to help reduce youth unemployment in the area. Nene Tuumeh called for the diversion of the road used by the heavy trucks which transport limestone from th…

FRESH KING TOUTS FLORIDA MANGOES

THE PACKER NEWSPAPER        Special sections :Tropical Fruit Marketing
Fresh King touts Florida-grown tropicals By David Mitchell


Published on 04/22/2011 02:15PM


The buzz around locally grown fresh produce has extended to products often imported from other countries.


Fresh King Inc., Homestead, Fla., is shipping an array of items — including avocados, carambola, dragon fruit, guava, longans, lychee, mangoes, mostera and passion fruit — under its 1862 Redland Grown label.


Redland refers to the agricultural area south of Miami, where Fresh King grows the majority of its product, while the 1862 reference is an homage to the Homestead Act, the Civil War era legislation that promised settlers free land.


“We ship it everywhere,” said Fresh King general manager Alvaro Perpuly, “but we want people to know it’s grown here as opposed to imported. A lot of retailers are putting a focus on local.”


Fresh King launched 1862 Redland Grown last year, and the grower is preparing for its second season with the …