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MANGO IS ON THE MENU...AS CALIFORNIA BASED "BAJA FRESH" OPENS NEW RESTUARANT IN EL PASO, TEXAS...

California-based fast-food chain Baja Fresh opens in East El Paso


By Paula Monarez Diaz / El Paso Times
Posted: 09/29/2011 01:27:30 PM MDT




Owners Sandra and Sunny Verma show a mango chipotle chicken salad at their Baja Fresh restaurant Wednesday. (Victor Calzada / El Paso Times)

Sunny Verma wants to cover the Southwest with fish tacos, mango chipotle chicken salads and wahoo burritos.

The 46-year-old and his wife, Sandra Verma, hope to achieve their quest through Baja Fresh, a California-based fast-food chain. 




Verma opened the first Baja Fresh on El Paso's East Side a month ago.

"I wanted to find a more stable income and what better way than this," said Verma, as his arms swept the eatery at 1327 George Dieter Suite G. "The idea is for food that is healthier, fresh in a clean, family-friendly environment."

Verma is planning two more Baja Fresh establishments in El Paso - a West Side location is expected to open early next year - and five more in Las Cruces, Santa Fe,…

OFF THE CHARTS ! : IMO BLOG SETS NEW INTRA DAY RECORD WITH 927 PAGEVIEWS...

PAGEVIEWS DURING THE DAY:













Pageviews last month:
12,775


Pageviews for September 29, 2011:
927




Pageviews since March 14, 2011: 

81,986

IMO BLOG viewership set a new intraday record on September 29, 2011 when 927 page views were recorded.








Top ten (10) Pageviews by Countries for September 29, 2011:





United States
641


Philippines
69


India
49


United Kingdom
14


Italy
12


Mexico
12


Peru
12


Pakistan
8


Venezuela
8


Germany
7

True to it's base, the IMO BLOG viewership reflects the Global following that the International Mango Organization IMO) has enjoyed since it's establishment 11 years ago.



Viewership peaked at 11am (California time) when no less than 66 viewers on line at the low point between a high of 144 viewers at noontime and then another peak at 4pm of 125 viewers.
With one day left in the month of September, alltime viewership since March 14th, 2011 when Google analytics began tracking the website stands at just 14 clicks from 82,000 pageviews.
Monthly viewership is up also as September looks to hit…

USDA / APHIS PROPOSED RULING ON IRRADIATION WILL BENEFIT USA MANGO CONSUMERS AND FRUIT INDUSTRY IN GENERAL...

In Sec. 305.9, paragraph (a)(1) allows irradiation treatment facilities to be located in any State of the United States, except for the Southern States of Alabama, Arizona, California, Florida, Georgia, Kentucky, Louisiana, Mississippi, Nevada, New Mexico, North Carolina, South Carolina, Tennessee, Texas, and Virginia. 


When the irradiation regulations were established, these Southern States were identified as having conditions favorable for the establishment of exotic fruit flies. 

The location restrictions served as an additional safeguard against the possibility that fruit flies could escape from imported articles prior to treatment and become established in the United States. 


 The regulations do allow irradiation facilities to be located at the maritime ports of Gulfport, MS, Wilmington, NC, and the airport of Atlanta, GA, although no irradiation facilities have been established in these locations. 


APHIS conducted site-specific evaluations for these three locations an…

USDA / APHIS PROPOSES CHANGE IN IRRADIATION PROTOCOL THAT WOULD BENEFIT MANGO EXPORTERS...

We are proposing to amend the phytosanitary treatment regulations to provide generic criteria for new irradiation treatment facilities in the Southern States of the United States. 
 This action would allow irradiation facilities to be located anywhere in these States, subject to approval, rather than only in the currently approved locations. 

 We are proposing to allow for the irradiation treatment of certain imported fruit from India and Thailand upon arrival in the United States. 

 This action would facilitate the importation of fruit requiring irradiation treatment while continuing to provide protection against the introduction of pests of concern into the United States.

We will consider all comments that we receive on or before November 28, 2011. 

For additional information go to:

http://www.regulations.gov/fdmspublic/component/main?main=DocketDetail&d=APHIS-2009-0100.

EXPORTADORES BRASILEñOS REDUCEN VOLUMEN HACIA MERCADO USA...

22% menos para EE.UU.

Brasil: Exportadores de Mango reorientan contenedores desde EE.UU. a la UE

Con las recientes llegadas superando la pre-temporada de 100 contenedores por semana, los transportistas brasileños están reorientando el volumen del mercado de EE.UU. hacia el mercado europeo. Presentando una reducción del 22% en los volúmenes que salen de Brasil hacia el mercado estadounidense.

El FOB actual del mango Tommy Atkins de Brasil se están negociando en el bajo rango de $5.00 con algunos importadores de frutos en este difícil mercado.

Respaldando las comisiones y gastos locales, además de cargas excesivas que se ejecutan en el rango de $ 1,50 por caja, los productores brasileños no están muy asociados por su fruto.

La fortaleza del real (moneda del Brasil) sólo hace que empeoren las cosas, ya que los exportadores obtienen menos por trabajar con las conversiones de moneda. En las condiciones actuales del mercado un dólar son 1,80 reales frente a un euro que son 2,45 reales.

Los costo…

PMA EN ESPAñOL....

2011 PMA FRESH SUMMIT (ATLANTA) WILL BE BACKGROUND FOR NATIONAL MANGO BOARD (NMB) ROLLOUT OF "IMPROVED" WEBSITE...

US: NMB and FPAA to host mango industry reception during PMA Fresh Summit






National Mango Board to preview New www.mango.org Website

The National Mango Board (NMB) will host their annual networking and outreach event for the mango industry in association with the Fresh Produce Association of the Americas (FPAA). The event will take place on Saturday, October 15 from 5:30 to 7:30 p.m. at the Omni Hotel at the CNN Center.

The new www.mango.org website will be previewed at the mango industry reception during a 30-minute presentation in an adjacent room at approximately 6:00 p.m. Attendees will see the new site through the eyes of the consumer, retail, foodservice, nutrition professional, media and mango industry audiences. 




 The NMB’s marketing and research program results will be highlighted and a question and answer session will follow the presentation.

This annual event has become popular with members of the mango industry from across the globe. Said NMB Executive Director William Wa…

NATIONAL MANGO BOARD (NMB) WOULD DO WELL TO TAKE A PAGE OUT OF MCDONALD'S AWARD WINNING NATIONWIDE MANGO SMOTHIE PROMOTION TOUR...

PROMO » PRO AWARDS » 2010 MCCAFE SMOOTH FUSION TOUR

2010 McCafe Smooth Fusion Tour

Aug 3, 2011 4:12 PM




Best Multicultural/Ethnic Campaign

Agency: Ventures Unlimited Inc.
Campaign: 2010 McCafe Smooth Fusion Tour
Client: McDonald’s USA

McDonald’s new McCafé Real Fruit Smoothie beverages launched nationally in July 2010 and the brand was looking for a way to create awareness and trial within the African American community.

The Real Moments, Real Fruit: McCafé Smooth Fusion Tour was developed. The 34-city tour, which ran from August 6th to October 6th, encouraged African American consumers to take “Real Moments” with McCafé Real Fruit Smoothies.


The tour visited nine primary and 25 secondary markets that had high concentrations of African American consumers in the Midwest, East and South, including appearances at nine renowned African American national events, including the Bud Billiken Parade in Chicago, the Indianapolis’ Circle City Classic and Atlanta’s Football Classic Parades.

Y’Anna Crawley, …

A LOOK AT THE MUSCLE BEHIND MCDONALD'S PROMOTION OF THE MANGO SMOOTHIE...

McDonald's rollout behind the rollout

June 27, 2011 | By Mark Brandau





This post is part of NRN's newsroom blog, Reporter's Notebook.

When McDonald's, one of the industry's largest and most effective advertisers, launches a new product, like Monday's introduction of the Mango Pineapple Real Fruit Smoothie, national advertising on TV and radio probably could be enough to spur sufficient trial to keep it on the menu. In the case of its McCafe beverages, which include the first two varieties of smoothie as well as Frappes, Frozen Strawberry Lemonade, and lattes and mochas, McDonald's certainly has driven trial and sales to the point where the drinks have powered much of the brand's recent sales growth.

But the chain is not content to stop with national broadcast media to get the word out about the latest flavor of Real Fruit Smoothies. McDonald's spokeswoman Ashlee Yingling gave me a comprehensive rundown of all the marketing muscle being put behind the Man…

MCDONALD'S NATIONWIDE TOUR STOPS IN LOUISVILLE, KENTUCKY TODAY...PROMOTING MANGO SMOOTHIES...

Smoothie samples

The McDonald’s McCafe Real Fruit Smoothie Fusion Tour rolls into downtown today as part of a nationwide free sampling event.

The motor coach will be parked in front of Metro Hall, 527 W. Jefferson St., from 11 a.m. to 3 p.m., and you can sample the new McCafe Mango Pineapple Real Fruit Smoothie, a freshly prepared blend of mango and pineapple with low-fat yogurt.

You also can climb aboard the lounge-on-wheels and participate in interactive McDonald’s activities and a chance to win prizes.

http://www.courier-journal.com/article/20110929/COLUMNISTS1802/309290030/The-Buzz-Smoothie-samples-downtown-Louisville?odyssey=mod|newswell|text|Home|p


AS SUMMER APPROACHES ...AUSTRALIA STARTS THINKING ABOUT THE VERSATILE MANGO...

Tobie Puttock, a true lover of the golden fruit. (Supplied)




29 September, 2011 1:06PM AWST

If summer had a flavour, it would be mango


By Tamara Binamat





When you're really getting into one you'll find yourself over the kitchen sink, slurping juices all the way down to your elbow.

They're one of the last truly seasonal things we have, making mangoes an indulgent, special treat.

Tobie Puttock, celebrity chef and mango lover has some delicious tips to enjoy your tropical treat, from serving suggestions to storage ideas.

"I always look forward to mango season coming around and definitely indulge in them when they are season" he said.

While the Kimberley is waiting on mango season to really kick in, Tobie says a green, unripened mango is a luxury too.

"I use them for papaya and mango salad, it's one of my favourite things."

"We start to get into the sweet, sour, salty flavours that really marry so well with the green mango."

Tobie says the main difference …