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USA MANGO PRICING DOES NOT ADD UP ...

By Will Cavan
Executive Director
International Mango Organization (IMO)
Vista, California






www.mangoworldmagazine.blogspot.com








There is something strange in the USA mango market.


Statistically speaking, the numbers don't add up.


Of the roughly 500,000 cartons imported in the past week that are in the USA marketplace, recent import data reveals that 36% of all imports are in the west coast.


The IMO recently reported on the geographic breakdown of imports from both Brazil and Ecuador.


http://mangoworldmagazine.blogspot.com/2011/11/usa-market-over-for-october-26-31-2011.html


64% of volume is trading on the East coast.


Demographics tell us that 40% of the USA population lives within a 250 mile radius from New York city.



Population density of USA market with Blue being heaviest and Yellow (lightest).






That would be roughly 120 million potential consumers plus the consumers in Florida  (www.google.com/publicdata 18,537,969 - Jul 2009 Source: U.S. Census Bureau)  where some of the Ecuadorian Product is…

MANGOES ARE IN DEMAND ON THE L.A. PRODUCE MARKET ...

By Will Cavan Executive Director International Mango Organization (IMO) Vista, California

www.mangoworldmagazine.blogspot.com


November 03, 2011


A visit to the Los Angeles Produce market on the morning of November 03, 2011 revealed a strong demand for the new arrivals of Ataulfo ($8.00 - $13.00) and Tommy Atkins (Trading as high as $15.00) from Ecuador.
The majority of the fruit from Ecuador is Ataulfo and the majority of the Ataulfos are running 24 count ($8.00 range) the tighter supply of larger count Ataulfos were trading as high as $13.00 per (4kg) carton.
Even scarcer still were early Tommy atkins trading as high as $15.00 per carton.
The Brazil Tommy Atkins have been trading as high as $8.00 and supplies are winding down now with fresh fruit in from Ecuador on a straight shot into west coast ports.
The preference for the Ataulfo on the west coast is apparent with the strong pricing for the Ecuadorian fruit. Specifically in the 10 count fruit.

Here is a photo essay from today's visit to …

IMAGES FROM 10TH MANGO CONGRESS IN PIURA, PERU (APEM) ...

APEM (The Peruvian Association of Mango Exporters) kicked off  their Xth mango congress today (November 03, 2011) in Piura, Peru and will conclude tomorrow (November 04, 2011)


















MAERSK WISMAR DELIVERS 5 CONTAINERS OF MANGO FROM ECUADOR TO THE PORT OF MIAMI

By Will Cavan
Executive Director
International Mango Organization (IMO)
Vista, California






www.mangoworldmagazine.blogspot.com








November 03, 2011






More arrivals from Ecuador to south Florida.


This time, MAERSK vesel WISMAR discharged 5 containers for 4 receivers via the port of Miami on October 1st, 2011.


FOODSOURCE a C.H.Robinson subsidiary received two containers from BRESSON S.A.


Parent company C.H. ROBINSON also received one container from PIVANO S.A. as well.




NEW LIMECO received one container from Ecuadorian shipper JMW TROPICAL.


CENTRAL AMERICAN PRODUCE received the 5th container on the MAERSK vessel from BLIX S.A.


This in addition to last weeks arrivals, brings product imported through south Florida up to 89,328 cartons.


Each container on this vesssel had 5,280 (4kg) cartons on board for a total of 26,400 cartons.



AN INTERVIEW WITH JOHNNY JARA OF FUNDACION MANGO ECUADOR ...

Ecuador planting new mango varieties



November 3rd, 2011

With Ecuador now entering the strongest months of mango production, growers are hoping for good returns with regulated export volumes and are planting new yellow varieties to tap growing demand. 

At www.freshfruitportal.com we catch up with Mango Ecuador Foundation executive director Johnny Jara to see where the industry is heading.                                                                                     




If Jara had to choose his favorite mango he would go for the yellow Ataulfo, but around 55% of his country’s exports are of the red Tommy Atkins cultivar.

For an industry that has naturally declined over the last 15 years from 10,000 hectares to 5,500 hectares, Jara’s taste reflects the current changes at play in both plantings and consumer demand.

“What is growing right now is the subject of the Ataulfo, an Asian variety called ‘Nandoc Mai’ and another one we’ve been planting is called ‘Madame Francique’ – a variety from H…