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PAKISTAN : Latest techniques can double mango export

March 10, 2014

Hassan Jawwad

KARACHI - It is the need of the hour for our country to give real approaches to harvesters how to make double mango production which ultimately boost its export and push up the economy.

This was stated by AQ Khan Durrani Chief Executive of Durrani Associates, while talking to The Nation in an exclusive interview. Lacks of modern harvesting techniques are badly hampering mango production in the country. Around 80 percent mango producers are unable to get maximum production due to unawareness of plugging, he said.

He further said that Pakistan is the sixth largest producer of mangoes with a total production capacity of around 1.8 million tons a year. However, he said, the country exports only 8pc of its production while up to 30pc is wasted due to multiple reasons ranging from primitive agricultural techniques to lack of processing and storage facilities on a large scale.

Durrani said it is necessary for any farmer to know the agricultural requirement of the area for the best future results of any crop which is changed after every hundred kilometers in our region.

If farmers take pre-harvest initiatives that would be very fruitful, especially to adopt the plugging techniques and have an idea for water supply because mismanaged water brings negative impact not only for production but also disturb yielding for future. In past, Pakistani mangoes haven’t access in developed countries due to lake of modern processing technology which is being considered compulsory in a bid to access huge market, he added.

He said that it was 1988 when Pakistani mango entered in the Canadian market by air and 10 kilogram boxes were sold at the rate of Canadian $21. That was the golden era of Pakistani as the current price of 10 kg mango packs in international market us around $10.

Now, he claimed, we are able to easily double our mango export in a year by using latest techniques.

Talking about the current scenario, Durrani said as Pakistani mangoes are being liked in the world because of its taste and aroma that was why we are trying to capture new markets like New Zealand and South Africa for current year export, he said and added that “Most probably, we’ll have good news in this regard,” he added.

He said as Durrani Associates is a major market player exporting to 11 markets can estimate the country would dispatch around 160,000 tons of mangoes to international markets in the coming season. If this dream realised, this will be a 15pc rise from 140,000 tons exported last fiscal year.

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The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
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Perhaps it is time for a GLOBAL taste test ???

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Alphonso (mango)
From Wikipedia, the free encyclopedia

Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 

It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 

The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 

After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.

An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 

The genus is believed to have disseminated into neighb…

DHL (INDIA) makes gifting mangoes as easy as 1-2-3-....

Gifting mangoes is now easy with DHL
Announcement / Corporate

 May 19, 2011, 14:04 IST

Come this summer pamper your loved ones abroad with a box of delicious mangoes through DHL’s Express Easy Mango service, a unique one-stop-shop and hassle-free service for gifting mangoes all across the world.

This unique service by DHL Express, the world’s leading express company, allows customers to send mangoes from India across the world to the following countries Belgium, Canada, Czech Republic, Germany, Greece, Hungary, Hong Kong, Italy, Luxemburg, Maldives, Netherlands, Norway, Oman, Qatar Singapore, Switzerland and Sweden.

Mangoes can be availed of free of cost by merely paying for the Air Express service. In addition, DHL Express assists customers with the necessary paperwork along with procurement of quality-grade Alphonso mangoes.

Commenting on the new service, Mr. R.S Subramanian, Country Head, DHL Express India said: “With the advent of the mango season, it is no wonder that DHL Express Ea…