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WILLIAM WATSON PREPARES TO STEP DOWN FROM NATIONAL MANGO BOARD (NMB)


















A new era dawns for the USDA / AMS National mango Board as the original Executive Director prepares to step down.




IMO sources within the National Mango Board (NMB) have reported that William Watson will be reliquishing his duties in the very near future.




Watson has made a carreer in the Promotion Board arena having been hired to head up the Mango Board after a stint at the Watermelon Board previously.















Watson has been involved in major life threatening food safety investigations with each Promotion Board.




The most recent was last the 2012 Daniella Samonella scare, that despite claiming to have learned from the similar incident at the Watermelon Board, proved that very little was learned as the National Mango Board failed to respond to the crisis for more than two weeks.





Ultimately, the National Mango Board (NMB) washed it's hands of the failed response by later claiming that the job description was not in the bylaws of the USDA / AMS organization.




After years of dismal returns to mango exporters, the tide is finally turning as the growers have responded to planting yellow skin cultivars which was in line with the flavor that consumers expected of mangoes.





The demographic explosion of mango oriented consumers is what has kept the mango industry alive over the years.




During Watson's watch, the mango board has increased it's bureacracy will providing negligible return to Grower/Shippers.




More that 60 million dollars has been squandered by the NMB since it's inception in 2005.




Watson benifited from sweetheart deals and consultancy fees prior to the NMB start.



Perhaps the biggest failure of the National Mango Board under Watson's watch has been the unwillingness to find a solution or alternative to the Hot Water Dip process which destroy enzymes and denies consumers access to a flavorful mango. 




In addition, the NMB chose to ignore the facts and proceed to infer that Hot water Treated mangoes possessed the same nutritional value as natural mangoes.





It is a miracle that the National mango Board was never sued in a class action for deceptive advertising and fraud unedr Watson's tenure.






An alternative to what was originally a stop gap measure was resisted even after the International Mango Organization (IMO) offered solutions such as Irradiation which predated the NMB by 5 years. 



After years of resisting the existenece and solutions offered by the IMO, The NMB finally recognized that Irradiation held promise.





Reports commisioned by the NMB and carried out by UC Davis established that consumer perceptions about Irradiation could be overcome.




Another failure of the NMB was the ability to develop a relationship with retailers which was manifested by the ultimate elimination of the board seats originally established to represent retail sector and their point of view.





The National Mango Board was never able to include the retailers input which is a primary function on a Promotion Board.






In the eyes of the IMO, The NMB was never properly funded for the mission with which it was charged and Watson did very little more than hire former employees and create a culture of ineptitude not worthy of a National Campaign to promote the consumption of Fresh mangoes.





Hopefully, The Board of directors at the national Mango Board will raise the bar with the next selection.






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THE MOST SOUGHT AFTER MANGOES IN THE WORLD ....

While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???





In alphabetical order by Country....










India




Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 





The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 




After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.


An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 




The genus is believed to have disseminated into neighb…

DHL (INDIA) makes gifting mangoes as easy as 1-2-3-....

Gifting mangoes is now easy with DHL
Announcement / Corporate


 May 19, 2011, 14:04 IST





Come this summer pamper your loved ones abroad with a box of delicious mangoes through DHL’s Express Easy Mango service, a unique one-stop-shop and hassle-free service for gifting mangoes all across the world.






This unique service by DHL Express, the world’s leading express company, allows customers to send mangoes from India across the world to the following countries Belgium, Canada, Czech Republic, Germany, Greece, Hungary, Hong Kong, Italy, Luxemburg, Maldives, Netherlands, Norway, Oman, Qatar Singapore, Switzerland and Sweden.





Mangoes can be availed of free of cost by merely paying for the Air Express service. In addition, DHL Express assists customers with the necessary paperwork along with procurement of quality-grade Alphonso mangoes.





Commenting on the new service, Mr. R.S Subramanian, Country Head, DHL Express India said: “With the advent of the mango season, it is no wonder that DHL Express Ea…