Skip to main content

WILLIAM WATSON PREPARES TO STEP DOWN FROM NATIONAL MANGO BOARD (NMB)


















A new era dawns for the USDA / AMS National mango Board as the original Executive Director prepares to step down.




IMO sources within the National Mango Board (NMB) have reported that William Watson will be reliquishing his duties in the very near future.




Watson has made a carreer in the Promotion Board arena having been hired to head up the Mango Board after a stint at the Watermelon Board previously.















Watson has been involved in major life threatening food safety investigations with each Promotion Board.




The most recent was last the 2012 Daniella Samonella scare, that despite claiming to have learned from the similar incident at the Watermelon Board, proved that very little was learned as the National Mango Board failed to respond to the crisis for more than two weeks.





Ultimately, the National Mango Board (NMB) washed it's hands of the failed response by later claiming that the job description was not in the bylaws of the USDA / AMS organization.




After years of dismal returns to mango exporters, the tide is finally turning as the growers have responded to planting yellow skin cultivars which was in line with the flavor that consumers expected of mangoes.





The demographic explosion of mango oriented consumers is what has kept the mango industry alive over the years.




During Watson's watch, the mango board has increased it's bureacracy will providing negligible return to Grower/Shippers.




More that 60 million dollars has been squandered by the NMB since it's inception in 2005.




Watson benifited from sweetheart deals and consultancy fees prior to the NMB start.



Perhaps the biggest failure of the National Mango Board under Watson's watch has been the unwillingness to find a solution or alternative to the Hot Water Dip process which destroy enzymes and denies consumers access to a flavorful mango. 




In addition, the NMB chose to ignore the facts and proceed to infer that Hot water Treated mangoes possessed the same nutritional value as natural mangoes.





It is a miracle that the National mango Board was never sued in a class action for deceptive advertising and fraud unedr Watson's tenure.






An alternative to what was originally a stop gap measure was resisted even after the International Mango Organization (IMO) offered solutions such as Irradiation which predated the NMB by 5 years. 



After years of resisting the existenece and solutions offered by the IMO, The NMB finally recognized that Irradiation held promise.





Reports commisioned by the NMB and carried out by UC Davis established that consumer perceptions about Irradiation could be overcome.




Another failure of the NMB was the ability to develop a relationship with retailers which was manifested by the ultimate elimination of the board seats originally established to represent retail sector and their point of view.





The National Mango Board was never able to include the retailers input which is a primary function on a Promotion Board.






In the eyes of the IMO, The NMB was never properly funded for the mission with which it was charged and Watson did very little more than hire former employees and create a culture of ineptitude not worthy of a National Campaign to promote the consumption of Fresh mangoes.





Hopefully, The Board of directors at the national Mango Board will raise the bar with the next selection.






Popular posts from this blog

THE MOST SOUGHT AFTER MANGOES IN THE WORLD ....

While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???





In alphabetical order by Country....










India




Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

TNN | May 22, 2016, 12.32 PM IST






Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.



However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.




Karnataka is the third largest mango-growing state in India after Uttar Pradesh and Maharashtra.



Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…

MEET MELANIA TRUMP: The 5'11" supermodel married to Donald Trump

Aly Weisman, INSIDER

Sep. 2, 2015, 3:28 PM 











Chip Somodevilla/Getty Images







While Donald Trump loves to be the center of media attention, his third and current wife, Melania Trump, is a bit more camera shy.










The Slovenian-born model keeps a lower profile than her husband, doing philanthropy work, raising their son, working on a jewelry collection with QVC, and creating a $150-an-ounce caviar moisturizer.




With Trump on the campaign trail, Melania has stoically stood by his side.




But who exactly is Melania and where did she come from? Learn about Trump's other half here ...





Melania Knauss was born April 26, 1970, in Slovenia.




Wikimedia/Getty







The 5'11" brunette began her modeling career at 16, and signed with a modeling agency in Milan at 18.



Chris Hondros/Newsmakers via Getty









She took a break from modeling to get her degree in design and architecture at the University of Ljubljana in Slovenia.








Wikimedia/Getty

Source: MelaniaTrump.com









But after graduating, her modeling career took off and Me…