Skip to main content


Multinationals lose grip on global banana exports

April 25th, 2014

The influence of multinational banana companies has significantly decreased since the 1980s when Chiquita, Dole and Fresh Del Monte held a firm majority of global trade, according to a report released yesterday by the Food and Agriculture Organization of the United Nations (FAO).


In 2013, these three leading distributors represented slightly over a third of global banana exports with 36.6% of the market. The share has dropped sharply from the 1980s when Chiquita, Dole and Fresh Del Monte peaked with a combined control of 65.3% of exports.

The sharpest decline has occured over the past decade, however. As of 2002, these companies still held a 58% share.

FAO attributed the shift in large part to the growing role of smaller, independent producers.

“The competition among banana producing countries is fierce and many have struggled to remain competitive, but there are also new opportunities, as the market is no longer dominated by big players – and new buyers are entering the market,”
said Ekaterina Krivonos, an economist at FAO’s Trade and Markets Division.

Chiquita has suffered the largest decline, dropping from a 22% share in 2002 to 13% last year. Even with the company’s recent merger with Fyffes, FAO said the multinational still holds notably diminished influence over global prices and trading terms.

“Although ChiquitaFyffes has become the largest banana trading company, it is unlikely that the merger will give the new company sufficient market power to exert pressure over the banana market and influence either producer prices or import/wholesale prices, given the importance of other market actors, in particular in Europe and Russia,” FAO said.

The greatest influence of ChiquitaFyffes will most likely be noted in the U.S. where Chiquita’s sales are concentrated. In Europe, however, Dole, Del Monte and several small companies hold much more power.


FAO noted an evolution in the role of major banana companies, which have largely abandoned plantation ownership and production in favor of greater involvement in post-production, including purchasing from producers, transportation, facilities to ripen the fruit and marketing.

“The disengagement from production was partly caused by legal and economic problems at the plantation level, but also reflects the change in market power along the banana value chain,”
FAO said.

Conversely, the influence of major supermarket chains and retailers has increased in the U.S. and Europe. These companies have increasingly begun to purchase from small wholesalers or directly from producers, averting leading multinationals.

“The shift of market power away from the major banana brands towards retailers was facilitated by the establishment of direct container liner services from South America to Europe and Russia, which are partially replacing specialized reefers as the preferred mode of transporting bananas,”
FAO said.

With the growing role of small suppliers, FAO secretary Kaison Chang highlighted the importance of supporting producers in being better informed and better prepared.

“FAO is working with governments and producers to help them build their viability by maintaining good cultivation practices, preventing and fighting plant diseases, strengthening producer organizations and developing both domestic and international marketing strategies,”
said Chang of the Intergovernmental Group on Bananas and Tropical Fruits.

“In this changing market structure, it is vital that smallholders, as well as producer organizations, receive support in all of these areas, in order to be fully included in their national economies and to build the resilience of farming families in the banana industry.”

Popular posts from this blog


While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???

In alphabetical order by Country....



Alphonso (mango)
From Wikipedia, the free encyclopedia

Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 

It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

TNN | May 22, 2016, 12.32 PM IST

Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.

However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.

Karnataka is the third largest mango-growing state in India after Uttar Pradesh and Maharashtra.

Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…

MEET MELANIA TRUMP: The 5'11" supermodel married to Donald Trump

Aly Weisman, INSIDER

Sep. 2, 2015, 3:28 PM 

Chip Somodevilla/Getty Images

While Donald Trump loves to be the center of media attention, his third and current wife, Melania Trump, is a bit more camera shy.

The Slovenian-born model keeps a lower profile than her husband, doing philanthropy work, raising their son, working on a jewelry collection with QVC, and creating a $150-an-ounce caviar moisturizer.

With Trump on the campaign trail, Melania has stoically stood by his side.

But who exactly is Melania and where did she come from? Learn about Trump's other half here ...

Melania Knauss was born April 26, 1970, in Slovenia.


The 5'11" brunette began her modeling career at 16, and signed with a modeling agency in Milan at 18.

Chris Hondros/Newsmakers via Getty

She took a break from modeling to get her degree in design and architecture at the University of Ljubljana in Slovenia.



But after graduating, her modeling career took off and Me…