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THE PACKER NEWSPAPER : Mangoes marketing business updates

04/04/2014 10:20:00 AM
Melissa Shipman

Amazon Produce Network improves quality control


Mullica Hill, N.J.-based Amazon Produce Network will continue to implement its new software system designed to improve quality control.

The system allows inspectors to take a photo of each pallet that comes into the warehouse. Each pallet is inspected for quality, condition, defects, and other important traits. Information is then reported back to the growers.

“We can have those reports immediately. The grower reaction has been really positive and our sales people have access to that data as well so it’s added value for the customers as well,”
said Greg Golden, partner and sales manager.

The company began using the system last year, but Golden said the process has been slowly improved and is really refined for this year.

C.H. Robinson launches Happy Chameleon brand

C.H. Robinson, Eden Prairie, Minn., launched its Happy Chameleon brand of tropical fruits last year. The line includes mangoes and other fruits such as limes and pineapples.

Drew Schwartzhoff, director of marketing and sourcing, said the brand is fun and colorful.

In addition, Jiovani Guevara, senior sourcing representative, was appointed to the National Mango Board by Secretary of Agriculture Tom Vilsack.


Central American ProduceCentral American Produce introduces Capco label

Pompano Beach, Fla.-based Central American Produce launched a new branded mango for 2014.

The Capco mango label launched in January.

“We felt our mangoes needed a more vibrant presentation,” said marketing director Shannon Barthel.

So far, it has done well, according to Barthel.

“Reception of the new label has been outstanding, as it gives customers a beautiful display for the product,” she said.

GM Produce Sales celebrates 30 years

2014 marks the 30th anniversary for GM Produce Sales LLC, Hidalgo, Texas.


GM Produce Sales Inc.
Alyssa Martinez

Tom Shiba bought the business in 1984 and now Alyssa Martinez, hired this year, is the third generation of the family to join the company.

Martinez is a recent graduate of Texas A&M and will support the sales staff.

Last year marked a record year for GM. The company imported over 10 million boxes from Mexico, a number that has never before been achieved by any one importer, according to JoJo Shiba, marketing director.

This year, the company plans to increase its volume through its Nogales, Ariz., location.

“Nogales has given us more opportunities to better service our current and potential clients on the West Coast,”
said Wade Shiba, managing partner.

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While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???

In alphabetical order by Country....



Alphonso (mango)
From Wikipedia, the free encyclopedia

Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 

It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 

The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 

After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.

An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 

The genus is believed to have disseminated into neighb…

DHL (INDIA) makes gifting mangoes as easy as 1-2-3-....

Gifting mangoes is now easy with DHL
Announcement / Corporate

 May 19, 2011, 14:04 IST

Come this summer pamper your loved ones abroad with a box of delicious mangoes through DHL’s Express Easy Mango service, a unique one-stop-shop and hassle-free service for gifting mangoes all across the world.

This unique service by DHL Express, the world’s leading express company, allows customers to send mangoes from India across the world to the following countries Belgium, Canada, Czech Republic, Germany, Greece, Hungary, Hong Kong, Italy, Luxemburg, Maldives, Netherlands, Norway, Oman, Qatar Singapore, Switzerland and Sweden.

Mangoes can be availed of free of cost by merely paying for the Air Express service. In addition, DHL Express assists customers with the necessary paperwork along with procurement of quality-grade Alphonso mangoes.

Commenting on the new service, Mr. R.S Subramanian, Country Head, DHL Express India said: “With the advent of the mango season, it is no wonder that DHL Express Ea…