Bart Steenbergen, Potipora Foods BV:
"150 hectares of Tommy Atkins mangos replaced with Palmer"
Queiroz Galvao Alimentos is one of the largest producers of mangos and grapes in Brazil, with 900 hectares. The sales are provided by Potipora Foods BV from an office in Rotterdam.
"We are the commercial department of the plantation," explains Bart Steenbergen.
"Last year the producer decided to destroy 150 hectares of Tommy Atkins and to replace it with the variety Palmer, which combines the combined skin of the Tommy Atkins with the non stringy inside of the Keith."
Some importers doubt whether the Palmer will meet the wishes of the supermarkets, but Bart waves away those doubts.
"The Palmer is no Kent of Keitt. If you expect that you will be cheated. But as far as colour is concerned Keith and Kent can't beat the Palmer."
In a bad market you can realise the same price as the Tommy Atkins with the Palmer. If the market is good the price is comparable to Kent and Keitt. But the average price is much higher than the Tommy Atkins. The benefit of the Palmer is that you can foresee both customers. So you have much more flexibility."
Bart says there is no brown coloration in Palmer.
"I haven't seen any internal browning and that is not the case for the Keitt. Three years ago we started the Palmer and there is increasing demand for it, especially when there are few Keitt and Kent mangoes on the market."
Customers are getting to know it better and better, and see it as an easy alternative. Aldi has all but switched to non stringy mangos, despite formerly being an important Tommy Atkins customer. They prefer the Keith and Kent less, but have found a good alternative in Palmer."
An extra advantage is that the production of Palmer is a lot higher than that of the other varieties.
"The switch has really only benefited us. Since we have taken a large volume of Tommy Atkins off the market, the prices of the Tommy have become much better too, although the price of the Palmer remain around 30% higher."
For more information:
Potipora Foods BV
Publication date: 5/28/2014