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Vision Import and Vision Produce anticipating great summer mango and lime programs

by Christina DiMartino | May 26, 2014

"We are headed into the middle of our summer season with great lime and mango programs from Mexico,"
said Ronnie Cohen, vice president of sales for Vision Import Group, headquartered in River Edge, NJ.

"We expect good volumes and high quality on both items. We got through the earlier lime shortage and are now into new production areas. Prices are down significantly and leveling off to more normal seasonal pricing than we've seen in the past few months."

Cohen was referring to a period of six to seven weeks early in the growing season when weather issues caused lower production rates in Mexico.

 Because limes are such an integral part of Mexican cuisine, most of what was produced during that period remained in the country, which drove prices up in the United States.

 Cohen also pointed out that about 99 percent of the limes that are sold in the U.S. come from Mexico.

Vision Import Group shares unified national distribution with Vision Produce Company in Los Angeles. 

While they are separate companies and they do business in slightly different ways, being united enables them to market their popular brands nationwide.

Vision Import Group markets products to customers east of the Mississippi River, and Vision Produce Co. handles the western portion of the nation.

The brands that both companies market include "Van Gogh" mangos as well as lime labels "Mojito," "Havana" and "Mr. Squeeze." Vision Produce Co. also sells limes under the "Bonito" and "Logger" brands in the western part of the country.

Bill Vogel, president and chief executive officer of Vision Produce Co., is a partner along with Cohen and Raul Millan, who is executive vice president of Vision Import Group.

The company maintains an office in Pharr, TX, which is used for quality control and distribution. 

It is operated under the Vision Import Group banner. 

It also recently opened a facility in Lakeland, FL, which is managed by Bruce Letchworth.

Cohen said that both Vision Import Group and Vision Produce Co. are promoting their value-added limes in both one-pound sleeves and two-pound bags under the "Mojito" label.

"These high-graphic packages target consumers whose needs are grab-and-go types of products," said Cohen. "We are currently targeting some smaller markets to test them, and plan to then break out into larger markets and formats later in the year."

Cohen noted that the company has plans to expand its New Jersey office, which will call for additional personnel to be added to its staff.

"We will also be adding to our existing commodity base," he said. "This plan is still in motion and we believe this goal will be reached during the second half of this year."

Vision Import's two primary commodities — limes and mangoes — are produced by grower-partners around the world who are all food-safety certified and have proper state-of-the-art facilities.

"The cold-storage facilities near the ports that we import into across the country also have food-safety programs in place,"
added Cohen.

 "Representatives from our company make numerous visits to our grower-partners throughout the year to ensure that all the facilities are third-party certified and that the warehouse programs are up to date and maintained."

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While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???

In alphabetical order by Country....



Alphonso (mango)
From Wikipedia, the free encyclopedia

Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 

It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

TNN | May 22, 2016, 12.32 PM IST

Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.

However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.

Karnataka is the third largest mango-growing state in India after Uttar Pradesh and Maharashtra.

Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 

The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 

After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.

An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 

The genus is believed to have disseminated into neighb…