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AUSTRALIA : Mangoes united, will never be defeated















ABC Rural 


By Charlie McKillop




Updated 31 Jul 2014, 7:00pm












The Australian mango industry has called on its growers to unite in the face of unprecedented pressure from rival summer fruits such as berries and stone fruits.


With a peak season that aligns perfectly with the hot Australian summer, the industry is stepping up its marketing efforts in a bid to 'protect' its reputation as the 'king of the summer fruits'.


Its campaign will be built around enduring images of young nippers on the beach enjoying a succulent mango, in a bid to evoke people's own 'mango memories'.


"It's fascinating when you talk to people all over the country. They talk about the memories of summer and there's always a mango woven in there... there is a childhood memory for everyone that's around mangoes," said the industry's new marketing manager, Treena Welch.


But Ms Welch - whose appointment is part of a makeover of the industry's peak body, which includes for the first time the role of a CEO - says that does not mean mangoes 'sell themselves' and it's clear growers have a role to play in ensuring the quality of the fruit hitting the market is meeting the high expectations of consumers.
"T

hat is about picking and packing to specification, choosing a wholesaler who's going to manage and protect that specification, and then ensuring that we pick the fruit at the right maturity, not be tempted to do otherwise."



...to protect and preserve the mango status, we have to unite, brothers in arms, we are not competitors, we are one.
Treena Welch, the Australian mango industry's marketing manager




A recent cold snap and a succession of warm days in the mango industry's northern heartland of the Atherton Tableland and Burdekin region augers well for this year's crop.



But the message delivered to growers at a workshop at Walkamin, 80 kilometres west of Cairns, by industry leaders this week makes it clear the Australian mango industry isn't taking anything for granted.



Ms Welch says growers must realise when it comes to marketing mangoes, there's no place for regional or varietal parochialism.


"Think of your competitors as other fruits, as other fresh foods; think of them as the berry category that's marching so fast towards that space, think of stone fruits, cherries.


"To protect and preserve the mango status, we have to unite, brothers in arms. We are not competitors, we are one."


As mango trees start to flower here in far north Queensland, growers appear generally happy with the new direction their industry is taking under the Australian Mango Industry Association (AMIA).


But Frank Bosnic, one of many to attend the AMAI workshop, knows only too well the key determinant of the size and quality of this year's crop is one over which growers have no control.



"The biggest part is weather. We probably don't mind rain, which helps us with the growing of our fruit, but we don't want to be picking in the rain. That's what really devastates us.



"Temperatures, we don't want any heatwaves. Just normal growing temperatures would be ideal."



"You wait 12 months of the year and it's all there in front of us, waiting for us to get it off the tree and get it into the box and off to the consumer.



"It's a good thing, a beautiful thing and consumers can't wait to get stuck into the mangoes."
First posted 













http://www.abc.net.au/news/2014-07-31/mangoes-united-will-never-be-defeated/5638384


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Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

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Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.



However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.




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Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…