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Improving mangoes quality in Pakistan : ASLP launches marketing development project

August 12, 2014



Australia-Pakistan Agriculture Sector Linkages programme (ASLP) launched a domestic marketing development project to improve the quality of mango at local level and imparting training to orchard owners for direct marketing of their produce. 

Professor Dr Nazim Hussain Labar and ASLP project officer Suhail Ayyaz Ansari said mangoes are one of Pakistan's more important fruit crops with an annual production of around one million tonnes (4% of world production) and exports of 7-10% of production valued at around US $20 million per year. 

Pakistan receives the lowest average price per kilogram (US $0.30) of any major mango exporting country in the world, largely due to the poor quality of its fruit combined with poor marketing practices. 

After a decade of steadily increasing production, there is now concern in Pakistan that mango production is static or declining. 

Key production issues that impact upon yield and fruit quality are inadequate orchard and irrigation/drainage management, as well as the incidence of major diseases and pests. Examples of such diseases are the sudden death of mango estimated at an incidence of more than 30% in most production areas, and malformation. 

Professor Dr Nazim said: "Fruit flies are a widespread pest problem while mango midge appears to be an emerging new pest problem." 

The industry faces major constraints and inefficiencies, among which a critical issue is the level of major losses (around 40%) in the supply chain from over-ripe, immature, damaged and diseased fruit. 

These losses are related to the high perishability of the mango, sub-standard production, harvesting, and post-harvest practices, compounded by lack of grading, handling and storage infrastructure. 

** If post harvest losses could be reduced, the ensuing gains would provide more and better quality fruit for local and export markets. 

** If the supply chain were to operate more effectively it would generate more value, share it more equitably, and create more jobs. 

N H Labar said Australia has comparative strengths in horticulture in general and mangos in particular. 

This spans the entire production system and supply chain. 

The systems approach and integration of end-users in the planning, execution and evaluation of the research is a unique attribute that could be brought to bear in Pakistan. 

Copyright Business Recorder, 2014

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Alphonso (mango)
From Wikipedia, the free encyclopedia

Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 

It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 

The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 

After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.

An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 

The genus is believed to have disseminated into neighb…

DHL (INDIA) makes gifting mangoes as easy as 1-2-3-....

Gifting mangoes is now easy with DHL
Announcement / Corporate

 May 19, 2011, 14:04 IST

Come this summer pamper your loved ones abroad with a box of delicious mangoes through DHL’s Express Easy Mango service, a unique one-stop-shop and hassle-free service for gifting mangoes all across the world.

This unique service by DHL Express, the world’s leading express company, allows customers to send mangoes from India across the world to the following countries Belgium, Canada, Czech Republic, Germany, Greece, Hungary, Hong Kong, Italy, Luxemburg, Maldives, Netherlands, Norway, Oman, Qatar Singapore, Switzerland and Sweden.

Mangoes can be availed of free of cost by merely paying for the Air Express service. In addition, DHL Express assists customers with the necessary paperwork along with procurement of quality-grade Alphonso mangoes.

Commenting on the new service, Mr. R.S Subramanian, Country Head, DHL Express India said: “With the advent of the mango season, it is no wonder that DHL Express Ea…