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MANGO MARKETS : “Success in the mango market is mostly down to logistics and timing”












Gary Clevenger, of Freska Produce



 




Freska Produce International, LLC is a California-based company established in August 2004 with the sole purpose of sourcing the freshest mangos from around the world; to achieve this end, it works with growers in many countries, thereby ensuring year-round availability.









“At the moment, our mangoes are being sourced from Los Mochis, in northern Sinaloa, Mexico. In about two weeks, the first shipments from Brazil will arrive; then we’ll move on to Ecuador from early October until January and Peruvian mangoes from mid-December until March, when we return to Mexico, namely to the southern states of Oaxaca and Chiapas,”
explains Gary Clevenger, of Freska Produce.







All of the company’s handling facilities have numerous certifications, including HACCP, as well as a quality control team that oversees all produce to ensure it meets the required standards. 





Gary affirms that “this allows us to provide consistency in terms of quality, no matter where the product is sourced from.”










In addition to this top level fruit, the company also moves second quality fruit through secondary labels, striving to keep the best quality fruit for the number one labels.





In terms of markets, Freska Produce enjoys a great advantage in Australia and New Zealand, where it has been established for about 10 years.






 “We also ship consistently to our clients in Japan, despite some tough competition. Our exports leave via the port of Los Angeles in container ships or fly out from LAX., although 90% of the imports remain in the U.S. domestic market,” assures Gary.





In North America, the mango market is currently in a steady situation and will wind down around September, with the end of the deal with Mexico. 




Gary explains that “at this time, quality becomes an issue, and New Zealand and Australia introduce their own produce into the market. The key to remaining competitive is to know when you have to stop.”





Despite being mostly focused on North America, Freska Produce is always looking for the right opportunities at the right window to continue expanding. 



Its labels have become well-recognised, not only because of the fruit’s quality, but also to the investments made in promotional work.




 “Success is not necessarily down to variety preferences, but above all to logistics and timing.” concludes Gary Clevenger.











For more information:

Gary Clevenger
Freska Produce
Tel: +1 805-650-1040
Fax: +1 805-650-3550 Fax
sales@freskaproduce.com
www.freskaproduce.com




Publication date: 8/4/2014
Author: Sander Bruins Slot
Copyright: www.freshplaza.com





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In alphabetical order by Country....










India




Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

TNN | May 22, 2016, 12.32 PM IST






Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.



However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.




Karnataka is the third largest mango-growing state in India after Uttar Pradesh and Maharashtra.



Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 





The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 




After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.


An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 




The genus is believed to have disseminated into neighb…