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The 3rd IMO Global Mango Conference held in conjunction with Fairchild Tropical Botanical Garden (Miami, Florida) 2004






























Media Contact:
Paula Fernández de los Muros
Fairchild Tropical Botanic Garden
305-667-1651, ext. 3392

For Immediate Release

Fairchild’s First Mango Marketing and Trade Conference: a Sweet Success




Coral Gables, FL, August 3, 2004—The first Fairchild Tropical Botanic Garden (FTBG) Mango Marketing and Trade Conference was held July 8th and 9th at Fairchild located in Coral Gables, Florida. The event was co-sponsored by the International Mango Organization (IMO), and was held in conjunction with Fairchild’s highly successful International Mango Festival.  Now in its 12th year, Fairchild’s International Mango Festival was open to the public on the two days following the Conference and was attended by over 7,000 eager mango aficionados, who were given the opportunity to experience the true potential of the king of fruit.



The Mango Marketing and Trade Conference was attended by members of the scientific community in Venezuela, Japan, Taiwan, India, Mexico, USA, Spain, and Costa Rica Mango growers from Australia, Bahamas, Bolivia, Guatemala, Puerto Rico, Florida, South Africa and Mexico were present, as well as importers and distributors from the USA.  For the first time, the fresh cut and processed sector was represented, completing a vital component of the overall picture for the mango.




Dr. Mike Maunder, Director of Fairchild welcomed the group and spoke to the importance of global awareness of declining plant genetic resources and Fairchild's interest in participating in the process of educating the public and bridging the traditional divide between research and practical application. In this context, the mango assumed center stage.



Dr. Richard J. Campbell, Senior Curator of Tropical Fruit at Fairchild asked of each delegate a spirited exchange aimed at the identification and resolution of the pressing challenges in the mango industry.



 Will Cavan of the IMO added that, "One of the first objectives of the IMO was to identify leaders in the supply side of the equation specifically and the mango industry in general. The IMO is very proud of its collaboration with Fairchild, and we are working on making next year’s event even more successful."  Both Fairchild and IMO coincide on the importance of social responsibility and quality of life issues for members of the global mango community.
Invited speakers delivered practical talks on the critical issues confronting the modern mango industry. 
·        Dr. Victor Galan-Sauco from the Canary Islands, Spain, of the International Society for Horticultural Sciences (ISHS) addressed the topic of global mango production and future trends for the crop.
·        Dr. Reginaldo Baez-Sañudo from Mexico's Center for Investigation and Development in Agriculture located in Hermosillo, Mexico, (CIAD) addressed the issue of grades and standards critical to competitive mango production.
·        Dr. Richard J. Campbell spoke on the topic of alternative cultivars to expand the market beyond its current variety limitations.
·        An update on the status of the National Mango Promotion Board was given by Allison Moore, representing the Fresh Produce Association of the Americas located in Nogales, Arizona.
·        Chef Allen Susser of Chef Allen's Restaurant, in Miami, prepared mango delicacies before lunch to stress the critical role of chefs in the development of the mango market.
·        Cavan stressed the need for vertical integration in the global mango economy and the importance of bringing together the efforts taking place in different areas that affect the mango industry around the world by different bodies.

The 2005 Mango Trade and Marketing Conference is already in the planning stages, and is scheduled to take place July 7.  The International Mango Festival will take place July 8-9, 2005.


About the Mango Conference
Fairchild Tropical Botanic Garden hosted the first Mango Marketing and Trade Conference on Thursday, July 8 and Friday, July 9, 2004. The conference, a unique gathering of fruit importers, growers and scientists, is part of Fairchild’s International Mango Festival, which began in 1992 to celebrate the mango, its diversity, versatility and international appeal.  The goal of the conference is to bring together the various segments involved in the mango industry and to discuss a wide-range of pressing concerns.

About Fairchild’s Mango Festival
Fairchild’s International Mango Festival completed its 12th year and continues to be the summer’s must-attend event.  It features the world’s largest display of mango cultivars, over 1,200 mango trees for purchase, fun things for the kids, mango cultivar tastings, a mango chutney cook-off, a marketplace of mango products, educational lectures, mango-inspired cuisine, entertainment and much more.

About Fairchild
Fairchild Tropical Botanic Garden is dedicated to exploring, explaining and conserving the world of tropical plants. It is one of the premier research and education-based gardens in the world and a recognized international leader in conservation. Fairchild has the world’s greatest living collection of palms; an education program reaching more than 12,000 school children per year; hosts popular events like the International Mango and Orchid Festivals, the Ramble, concerts, affiliated plant society shows and sales and more; and, is a not-for-profit organization relying on the support of its 19,000 members and benefactors. Fairchild is located at 10901 Old Cutler Road, Coral Gables (Miami), Florida 33156. For more information, please visit www.fairchildgarden.org.
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