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HCCBPL,Jain Irrigation to invest Rs 50cr to boost mango yields

Press Trust of India | Bangalore
September 19, 2014 Last Updated at 18:25 IST


Coca-Cola, Jain Irrigation to scale up mango farming project
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Jain Irrigation Q4 Net up 39 pc at Rs 75.34 crore

Hindustan Coca-Cola Beverages and Jain Irrigation, in a joint venture, plan to scale up their joint initiative Project Unnati with investments of Rs 50 crore over 10 years to boost mango yields by enabling farmers with advanced technology. 

The joint initiative would reach 25,000 farmers over next 10 years, HCCBPL CEO T Krishnakumar told reporters on the sidelines of the launch of company's new product 'Coca-Cola Zero', that has no sugar in it. 

"The joint initiative will result in creation of an ecosystem that delivers higher growth and income for farmers and helps us streamline supply chain and enhance productivity for our Indian brands Maaza and Minute Maid Mango,"
he said. 

This would also enable the company to confidently continue to deliver the refreshing beverages to consumers at affordable price points, he said.

The initiative, in its second phase will identify nearly, 25,000 farmers, holding an area of 50,000 acres and support them in adopting the Ultra High Density Plantation (UHDP) technology, Krishnakumar said. 

"The selected farmers will be provided assistance for using this technology during the duration of the project,"
he said. 

UHDP technology enables plantation of nearly 600 trees in an acre, instead of the conventional method of planting 40 trees, thereby increasing yield and improving the livelihood of the farmers, Krishnakumar said. 

The scaled up initiative is expected to deliver close to 300 KMT fruit by the year 2022-23, Krishnakumar said.

Additionally, this joint initiative will develop Farmer Loyalty programs which will continue to encourage farmer's support to this program, he said. 

With the launch of Coca-Cola Zero in India, the brand is now available in USA, Mexico, China, Brazil and Japan. Coca-Cola Zero is one of the 17 billion dollar brands of The Coca-Cola Company in revenue terms and is one of the fastest to this milestone, Krishnakumar said. 

Coca-Cola Zero, in modern trade outlets, will first be available across the Reliance Retail chainm Krishnakumar stated.

Earlier, Coca-Cola Zero was launched by India's tennis stars Rohan Bopanna and Mahesh Bhupathi.

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While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???

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Alphonso (mango)
From Wikipedia, the free encyclopedia

Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 

It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 

The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 

After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.

An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 

The genus is believed to have disseminated into neighb…

DHL (INDIA) makes gifting mangoes as easy as 1-2-3-....

Gifting mangoes is now easy with DHL
Announcement / Corporate

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Come this summer pamper your loved ones abroad with a box of delicious mangoes through DHL’s Express Easy Mango service, a unique one-stop-shop and hassle-free service for gifting mangoes all across the world.

This unique service by DHL Express, the world’s leading express company, allows customers to send mangoes from India across the world to the following countries Belgium, Canada, Czech Republic, Germany, Greece, Hungary, Hong Kong, Italy, Luxemburg, Maldives, Netherlands, Norway, Oman, Qatar Singapore, Switzerland and Sweden.

Mangoes can be availed of free of cost by merely paying for the Air Express service. In addition, DHL Express assists customers with the necessary paperwork along with procurement of quality-grade Alphonso mangoes.

Commenting on the new service, Mr. R.S Subramanian, Country Head, DHL Express India said: “With the advent of the mango season, it is no wonder that DHL Express Ea…