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Speaking out at Cool Logistics Global: PART FOUR

26.09.2014 – In the run-up to the 6th Cool Logistics Global, the Cool team polled speakers for their thoughts on this year’s conference theme, “Tackling Trade Risks”, and some of key market, operational and technical issues on this year’s agenda.
Setting the scene for robust debate at the end of this month – against the backdrop, among other issues, of Russia’s recent food import ban – we are pleased to share some of the responses received from senior figures right along the international cool supply chain.
Featured in this four-part series:
ShippersHeider Cabral, Marketing Manager, ABANORTE BrazilHarald Rosså, Traffic Manager, Marine HarvestWalter Vermeer, Category Procurement Manager Logistics, FrieslandCampina
CarriersTsunemichi Mukai, Senior Vice President, MOL Liner
Logistics providersMarc Rooms, Business Development Manager, Lancaster/Daforco
Ben Van Wolput, Global Manager Customer Service & Operations, foodcareplus
Ports, terminals and intermodalWim Dillen, Senior Business Development Manager, Port of Antwerp
Equipment and technologyArjan Bezemer, General Manager, Europe, Middle East & Africa, Daikin
Edward Goh, Director of Marketing, Global Container Refrigeration, Carrier TransicoldDavid Marjoram, Director, David Marjoram Ltd

PART FOUR: The Big Picture

Cool Logistics: What is the main message that you would like to get across to the perishable supply chain community at this year’s Cool Logistics?
Heider Cabral, ABANORTE: The work cannot stop: the goal should always be renewed so we will leave a [positive] mark for future generations.
Harald Rosså, Marine Harvest: Keep the product you are selling simple and clean. Sell what the customer need without extra wrapping, but perform better than expected in all parts of the chain. A deal is not accomplished before the shipment has been delivered, the customer has used the product, and actually buys again. Keep investing in technology and innovation as it has huge impact on environment, cost and customer needs. And last, why believe that history and traditions [dictate] the future? Re-think solutions and be a part of new supply chain development.
Walter Vermeer, FrieslandCampina: Of course I will share why FrieslandCampina uses seafreight and why it sees it has a role in the global challenges of food supply, the future of agriculture and sustainability. We are a company owned by farmers. Farmers feed our future. Being a dairy cooperative means we look at creating a sustainable company with sustainable business. Only if we all work together in our chains to optimize the chain wherever possible, will we be able to reduce the environmental impact and drive down cost to really be sustainable. That will be the only way to keep the world an interesting place for us and our customers in future generations. That said: It has no value if the company FrieslandCampina would be the world champion in reducing its carbon footprint; we ALL must join in to get the desired and the required effect!
Tsunemichi Mukai, MOL Liner: World population will grow, from 7 billion in 2010 to a forecast 9 billion in 2050. This growing population needs goods in fresh conditions [and] the demand for temperature controlled transportation will continue to grow. Global climate change could partly affect the supply-chain when it comes to seasonal commodity. As economies in each country, region or area grow, [demand] patterns will also change, resulting in higher consumption per capita. There is uncertainty as well as certainty. There will be some ups and downs like ripples on the surface of the water. But the demand is surely growing.
Alfred Cheung, Green Society Association: The changing cold chain e-commerce business model is a golden opportunity for capable challengers to become new champions.
Marc Rooms, Lancaster/Daforco: A focus on the impact of outsourcing. Outsourcing is the name of the game these days with many of the carriers. It’s understandable: if the revenue does not go up, then the cost must go down. But while outsourcing may drive costs down, it can also [reduce] motivation, knowledge and service level. Having said this, it makes the role of a forwarder as communicator between all the different parties shine a bit brighter!
Wim Dillen, Port of Antwerp: To shippers: dare to look over the fence: supply chain optimisation is about supply chain integration together with continuously reviewing your operations. To carriers and logistic service providers: be driven by your customer’s requirements.
David Marjoram: Opportunities to “improve” the supply chain can only be successful if everyone in the chain agrees and accepts their responsibilities.
Edward Goh, Carrier Transicold: Refrigeration technology continues to evolve, providing exciting new opportunities for exporters and shipping lines to deliver perishables and frozen goods to new markets in ways that are more efficient and environmentally sustainable than ever. Innovative, customized transport refrigeration solutions will result from understanding each commodity’s unique handling and refrigeration requirements from the grower to the retailer and final consumer.
See conference programmeConfirmed attendeesBook your place - Hurry! The conference takes place next week

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