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Whole Trade® Guarantee - Haitian Francis Mangoes - The Sweetest Mango?



























Published on Apr 24, 2012


Only available for a short time each year, Francique mangoes are unique to Haiti and are deliciously plump and juicy. When ripe, they're soft with an orange or gold freckled skin and they have a smooth, rich flesh with a distinctly tropical flavor.
Whole Foods Market® is the sole buyer of organic and Fair Trade Certified mangoes from Haitian growers, sometimes buying from a family with just one tree. The Whole Trade Guarantee ensures growers receive equitable pay — a key point since this mango crop is a major source of income for many of these families.

Our partners at Perry Exports have helped Haitian mango farmers organize into cooperatives so the farmers can sell their fruit more directly. Through these groups, we are able to make fixed price and minimum volume commitments before the season, so farmers know they'll have a market for their fruit. Our upfront offer gives farmers the confidence to reject the below-market prices from informal traders who are an unfortunate reality for most Haitian mango farmers.

These farmer groups have achieved Fair Trade certification, which ensures that they are managed transparently and that our higher purchase price makes it all the way back to the farmers. Many groups have also achieved organic certification, While all of our Whole Trade Haitian mangoes are Fair Trade Certified, only some are also organic. The great news is that more and more farmers are joining the co-ops and additional co-ops are forming and getting certified Fair Trade and organic.

We're proud to be able to work with these farmers and bring the unique Francique mango to you.

Get the Whole Story @ http://blog.wholefoodsmarket.com









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The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
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Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

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However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.




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