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Join Leaders & Legends from the Global Pineapple Supply Chain as we address critical issues affecting the Pineapple Industry in Costa Rica for the IPO Global Pineapple Conference (November 4-6, 2014) :!corporate-package-comparison/cpwh

The International Pineapple Organization (IPO) is pleased to announce that Pineapple Industry veteran Mr. Erich Hinrichs will address the audience at the upcoming IPO Global Pineapple Conference in San Jose, Costa Rica this November 4-6, 2014.

"Mr. Hinrichs vast experience and knowledge of the Pineapple Industry will be a wonderful learning opportunity for our audience" said IPO Executive Director Will Cavan.

"The IPO is honored to have Mr. Hinrichs join our dynamic conversation on critical issues affecting the Pineapple Supply chain and his unique perspective will be highly regarded by attendees at the upcoming event in Costa Rica" added Mr. Cavan

Erich Hinrichs

As a former DOLE Europe Sales Director, Mr. Hinrichs is today a member of the Novelle-Consulting Group and has been speaker at the Banana Congress in Ecuador. 

** With over thirty years produce experience in Europe, Russia, Africa, and Latin America.

** Expertise in supply chain management, sales, and marketing. 

** Fluent in German, Dutch, and English; communicates also in French, Spanish, and Italian.

Selected Accomplishments

** Strategic Marketing

As General Sales Manager Europe of a major global produce company, directed sales and marketing in European Union countries, East Europe, Switzerland, Scandinavia, and Russia. 

Mr. Hinrichs implemented innovative promotion, sales contract, and pricing structure with wholesalers and supermarket chains to penetrate target market and customer segments. 

In addition, Mr. Hinrichs has coordinated shipping and discharge programs to meet customer requirements.

** Sales and Distribution Management

Directed and managed Europe sales organization including hiring, training, performance analysis, volume allocation and pricing, and customer profitability analysis. Implemented market research to help develop customer strategies. Worked with key international customers in business reviews and program analysis.

Click here to see Complete Bio: 

Mr. Erich Hinrichs is the Author of the book:

 " Ananas, the fruits of the kings." 

Mr. Hinrichs has agreed to make a presentation at the upcoming IPO Global Pineapple Conference (Costa Rica) this coming November 4-6, 2014,  about the history of pineapples:

 " the journey of this wonderful fruit from Mato Grosso to the banquets of the kings in Europe ". 

The presentation is supported by about 100 pictures about the history of this fruit into our times found and collected in museums/archives all over the world. 

The presentation is very easy to listen to and will carry the IPO audience into the old world. 

Mr. Hinrichs has presented this show in several European Countries and it will be on German TV within a few months from now. 

Register now for the IPO Global Pineapple Conference (Costa Rica) :!corporate-package-comparison/cpwh

After his presentation, Mr. Hinrichs will moderate the discussion on Global Pineapple Supply with participation from Major Pineapple Grower/Shippers on the SUPPLY SIDE that will lead into the DEMAND SIDE Segment of the IPO Global Pineapple Conference .

For more information please visit:

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