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NATIONAL MANGO BOARD (NMB) HONORS RETAILER OF THE YEAR
















George Hurst from Roundy’s Supermarkets honored as 2014 Mango Retailer of the Year







The National Mango Board (NMB) has honored George Hurst of Roundy’s Supermarkets as their 2014 Mango Retailer of the year. Each year, the NMB selects four Model Mango Retailers, one from each region of the U.S. All of these retailers are honored for their dedication to supporting the growth of the mango category. The winner was announced at the NMB’s Mango Industry Reception on October 18th during PMA Fresh Summit.











Mango Model Retailer and Mango Retailer of the Year program seeks to identify retailers that go beyond the efforts of a typical retailer in terms of supporting the mango industry. 


One of the four Mango Model Retailers is further honored as the Mango Retailer of the Year. 




The Mango Model Retailers for 2014 are:


 ** Chris Keetch of Ahold USA, 


** John Higgins and Mark DeCosta of Costco Wholesale 


and


 ** Ricardo DiMarzio of Shopper’s Food & Pharmacy. 



Each of the Mango Model Retailers has personified the following characteristics:



• They produce impressive mango sales and volume increases

• Through NMB funding, they engage in effective, high-quality, creative promotions that connect with shoppers on multiple levels

• They take the initiative to creatively promote mangos without NMB funding, educating consumers about mangos through displays, POS materials, ads, website, newsletters and other vehicles

• They are responsive to NMB communications and they follow through on commitments to the NMB

• They facilitate mango training and inspire associates to handle, merchandise and promote mangos more effectively

• They are aware of market forces and promote mangoes in all seasons







“The mango industry has many heroes and champions at retail. These retailers are our partners helping support the mango industry year round and have become an essential component in accomplishing our mission to increase fresh mango consumption in the U.S.,”
said NMB Executive Director Manuel Michel.





 “The four finalists for the award really encompass the strong efforts made across the board, making our decision to choose one extremely difficult”.





George Hurst of Roundy's Supermarkets was honored as the 2014 Mango Retailer of the Year on October 18, 2014 in Anaheim, CA.


Hurst had a 24 percent increase in mango volume compared to a 4 percent increase for the region and an 8 percent increase for the nation. 


He outperformed his regional competition consistently in every quarter of the past year. “I’ve never seen a retailer get more excited about selling mangoes. His enthusiasm is just over the moon, and the more success he has with mangos, the more motivated he is to do even better the next time around,” stated Katie Manetti, Retail Account Manager for the NMB. 




Hurst has shown a deep commitment to the mango industry, always looking for opportunities to move more product.






Publication date: 10/24/2014











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http://www.freshplaza.com/article/129778/George-Hurst-from-Roundys-Supermarkets-honored-as-2014-Mango-Retailer-of-the-Year



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While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
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Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

TNN | May 22, 2016, 12.32 PM IST






Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.



However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.




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