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MANGOES DID NOT MAKE THE TOP 50 PRODUCE STORIES AT THE PACKER ON LINE



















List reveals most-viewed online stories of 2014


12/23/2014 01:36:00 PM
Dan Galbraith






 



The Packer’s print edition audience and thepacker.com’s online readership are often many of the same people, as one would expect. But page-turning stories and page-clicking stories aren’t necessarily the same ones.



The Wawona stone fruit recall, in fact, occupies the No. 2, 10 and 14 spots on the online most-viewed list, but didn’t crack the list of Top 10 stories of the year, as voted by The Packer’s staff.




Breaking news on fresh produce recalls make for much more compelling online reads than print edition newsworthiness.





Stories about genetically modified pineapple, price surges on avocados, lemons and limes, along with news about how top retailers handle fresh produce matters, also attracted droves of online readers this year.




Multiple stories involving retailers Wal-Mart, Whole Foods and Aldi all cracked the online Top 50, and, oddly, stories about each retailer appear very close together in the countdown. Wal-Mart stories ranked No. 6, 7, 12 and 23 this year, with Whole Foods stories ranking at No. 32 and 33, and Aldi checking in at No. 42 and 43.






This year’s most-viewed online story — Wonderful Halos replacing Cuties in the Paramount Citrus lineup — was actually written in June 2013. And the No. 5 story, on new melon varieties, was from 2011. Now those are stories with some staying power.





The top story of the year isn’t even from the year.




Paramount Citrus replacing the Cuties clementines brand with Wonderful Halos emerged as the most-viewed story in 2014, based on the number of Web clicks on thepacker.com during the calendar year. 




But that was actually a story from June 2013.




A few other stories from previous years also made this year’s top 50, and the top story that actually happened in 2014 centered on a stone fruit recall.




Two Wawona stone fruit recall stories, two stories about Wal-Mart and two stories relating to the Jensen listeria case also cracked the Top 10, as did single stories about genetically modified pineapple and avocado and asparagus markets.




The top story of the year isn’t even from the year.








The 50 most-viewed online stories on thepacker.com in 2014:





























































- See more at: http://www.thepacker.com/fruit-vegetable-enewsletter/Issue_Announcement/Wonderful-Halos-top-list-of-online-stories-in-2014-286699171.html?view=all#sthash.arFwzovK.dpuf

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India




Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








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