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SO SIMPLE : ZINGO A HIT FOR MANGO LOVERS


































HOME / ON THE LAND / VIDEO: MANGOES AND ZINGO

VIDEO: Mangoes and Zingo

BY: Paul Oliveri, VIDEO BY: Paul Oliveri

Date: 02.02.2015






























Mareeba mango farmers John and Debbie Nucifora chat with Paul Oliveri about their 100 per cent frozen mango treat, the Zingo and how they are looking to increase its market.










Monsoon season … Goin’ troppo or just plain ‘Mango Madness’ is that time of year in far north Queensland when the heat and humidity tag team to deliver the average punter a three-month-long body blow.







At the height of this season most sensible people head for air-conditioned cabs and search out the nearest cold drink or ice-cream to devour.








While nothing can be done about the weather Mareeba mango producers John and Debbie Nucifora have come up with a solution to the problem of what to eat when the mercury and humidity perform their double act.



This husband and wife team have come up with the Zingo; a frozen, 100 per cent pure mango fruit treat.




“The Zingo looks like an icecream or an ice block but it’s very different. It has only one ingredient, which is mango and there are no added sugars, colours or preservatives,”
Debbie says.




“It’s perfect for many on special diets as it’s gluten, dairy and nut free, low in sugar, fat and salt but high in fibre.”




While John had the idea for this healthy ‘mango in a tube’ around 15 years ago, the couple only started the venture two and a half years ago, and despite this lag local accolades for the Zingo have come quickly with the Mareeba Chamber of Commerce awarding John and Debbie its ‘New Business of the Year’ for 2014.




Likewise consumers who know the Zingo have embraced it’s qualities but John says, “It’s a slow process, we are growing the distribution areas and sales have been doubling each year so we can’t complain but getting known in the market is a big job.




"Debbie does all of the sales and marketing and we wouldn’t be where we are now without her doing what she has done. She’s never been trained in marketing but has taught herself beautifully. She’s a real weapon”.




Currently John and Debbie’s mango creation is sold within the Cairns, Townsville, Mackay and Brisbane regions but Debbie says, “We believe the Zingo has the potential to be sold nationally and the next big markets we would like to enter are Melbourne and Sydney.




“We have a minor presence in Melbourne now but need to expand there as much as we can.




“We’ve only got a very small budget for marketing so I’ve just been using lower cost options such as point of sale advertising, Facebook and targeted taste testings for promotion.”





Don't miss the full feature in Blue's Country Magazine issue 307, on-sale February 12. Subscribe to the magazine to never miss an issue.



Watch the video here:

http://www.bluescountry.com.au/articles/2015/2/video-mangoes-and-zingo/


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India




Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


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Mangoes date back 65 million years according to research ...

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The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 




After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.


An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 




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DHL (INDIA) makes gifting mangoes as easy as 1-2-3-....

Gifting mangoes is now easy with DHL
Announcement / Corporate


 May 19, 2011, 14:04 IST





Come this summer pamper your loved ones abroad with a box of delicious mangoes through DHL’s Express Easy Mango service, a unique one-stop-shop and hassle-free service for gifting mangoes all across the world.






This unique service by DHL Express, the world’s leading express company, allows customers to send mangoes from India across the world to the following countries Belgium, Canada, Czech Republic, Germany, Greece, Hungary, Hong Kong, Italy, Luxemburg, Maldives, Netherlands, Norway, Oman, Qatar Singapore, Switzerland and Sweden.





Mangoes can be availed of free of cost by merely paying for the Air Express service. In addition, DHL Express assists customers with the necessary paperwork along with procurement of quality-grade Alphonso mangoes.





Commenting on the new service, Mr. R.S Subramanian, Country Head, DHL Express India said: “With the advent of the mango season, it is no wonder that DHL Express Ea…