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SO SIMPLE : ZINGO A HIT FOR MANGO LOVERS


































HOME / ON THE LAND / VIDEO: MANGOES AND ZINGO

VIDEO: Mangoes and Zingo

BY: Paul Oliveri, VIDEO BY: Paul Oliveri

Date: 02.02.2015






























Mareeba mango farmers John and Debbie Nucifora chat with Paul Oliveri about their 100 per cent frozen mango treat, the Zingo and how they are looking to increase its market.










Monsoon season … Goin’ troppo or just plain ‘Mango Madness’ is that time of year in far north Queensland when the heat and humidity tag team to deliver the average punter a three-month-long body blow.







At the height of this season most sensible people head for air-conditioned cabs and search out the nearest cold drink or ice-cream to devour.








While nothing can be done about the weather Mareeba mango producers John and Debbie Nucifora have come up with a solution to the problem of what to eat when the mercury and humidity perform their double act.



This husband and wife team have come up with the Zingo; a frozen, 100 per cent pure mango fruit treat.




“The Zingo looks like an icecream or an ice block but it’s very different. It has only one ingredient, which is mango and there are no added sugars, colours or preservatives,”
Debbie says.




“It’s perfect for many on special diets as it’s gluten, dairy and nut free, low in sugar, fat and salt but high in fibre.”




While John had the idea for this healthy ‘mango in a tube’ around 15 years ago, the couple only started the venture two and a half years ago, and despite this lag local accolades for the Zingo have come quickly with the Mareeba Chamber of Commerce awarding John and Debbie its ‘New Business of the Year’ for 2014.




Likewise consumers who know the Zingo have embraced it’s qualities but John says, “It’s a slow process, we are growing the distribution areas and sales have been doubling each year so we can’t complain but getting known in the market is a big job.




"Debbie does all of the sales and marketing and we wouldn’t be where we are now without her doing what she has done. She’s never been trained in marketing but has taught herself beautifully. She’s a real weapon”.




Currently John and Debbie’s mango creation is sold within the Cairns, Townsville, Mackay and Brisbane regions but Debbie says, “We believe the Zingo has the potential to be sold nationally and the next big markets we would like to enter are Melbourne and Sydney.




“We have a minor presence in Melbourne now but need to expand there as much as we can.




“We’ve only got a very small budget for marketing so I’ve just been using lower cost options such as point of sale advertising, Facebook and targeted taste testings for promotion.”





Don't miss the full feature in Blue's Country Magazine issue 307, on-sale February 12. Subscribe to the magazine to never miss an issue.



Watch the video here:

http://www.bluescountry.com.au/articles/2015/2/video-mangoes-and-zingo/


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THE MOST SOUGHT AFTER MANGOES IN THE WORLD ....

While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???





In alphabetical order by Country....










India




Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

TNN | May 22, 2016, 12.32 PM IST






Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.



However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.




Karnataka is the third largest mango-growing state in India after Uttar Pradesh and Maharashtra.



Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…