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This Ridiculous and Charming Super Bowl Ad for Avocados Explains a Lot About the World






































A look back at the 'First Draft Ever' 



ByDavid Griner

January 30, 2015, 11:24 AM EST







If your country could have recruited its plants and animals like football talent in the Earth's earliest days, what would you have picked? A sleepy sloth? A scrappy lemur? Some ... wheat?




That's the question posed in Sunday's oddly amusing Super Bowl ad for Avocados From Mexico. 



Created by GSD&M, the spot features football greats Doug Flutie and Jerry Rice providing comentary for the "First Draft Ever."



In the ad, a white-robed, bearded figure (is that two God cameos in one Super Bowl?) announces which creatures and species of vegetation will go to the world's various countries. 




You can probably guess what Mexico picks, but here's how it all goes down:






Aimed at getting more Americans snacking on guacamole, the ad is reportedly the first for a fresh produce brand. Watch for it near the end of the first quarter.





CREDITS

Title: "First Draft Ever"
Client: Avocados From Mexico
Agency: GSD&M
Chief Creative Officer: Jay Russell
President: Marianne Malina
Creative Directors: Tom Hamling, Tim Eger
Senior Copywriter: Leigh Browne
Senior Art Director: Jon Williamson
Director of Production: Jack Epsteen
Account Directors: Sabia Siddiqi, Norah Rudyk
Account Supervisor: Elizabeth Perez
Business Affairs Manager: Linda Nhan
Chief Strategist: Andrew Teagle
Strategist: Katie Fitzgerald
Studio Art: David Fawcett, Summer Ortiz, Marcus Davis
Project Manager: Marlo Gil, Alicia Ross
Senior Art Producer: Shannon McMillan

Production Company: Biscuit Filmworks
Director: Matt Dilmore
Director of Photography: Darko Suvak
Managing Director: Shawn Lacy
Executive Producer: Colleen O'Donnell
Line Producer: Carr Donald

Editing: Cut + Run
Editor: Jay Nelson
Producer: Remy Foxx
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Music, Sound Design: Robot Repair
Composer, Sound Designer: Doug Darnell

Visual Effects: A52
Effects Supervisor: Andy Barrios
Executive Producer: Kim Christensen
Producer: Heather Johann

Mix: Eleven Sound
Mixer: Jeff Payne







http://www.adweek.com/adfreak/ridiculous-and-charming-super-bowl-ad-avocados-explains-lot-about-world-162650






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