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AUSTRALIA : Customer collaboration key to Manbulloo mango success

Collaboration with partners in the supply chain, keeping the customer as the ‘centre of the universe’ and committing to a planned program and strategy have been key to a successful mango season for grower and marketer Manbulloo.

“last year the 2014/15 season was great. We’re very happy with the yield and the quality. We did some good collaborations with Coles and good collaboration with Chinese, Korean and Canadian customers.,” notes Marie Piccone, Managing Director of Manbulloo

There were also activities based around the lead up to Christmas and around the lunar New Year, or Chinese New Year, which has helped strengthen ties with customers and export partners, according to her. 

Although export was definitely on the agenda, and Manbulloo was involved in the consultation and development process around the mango industry’s expansion to the US market in early February this year, Ms Piccone says that managing existing commitments is paying off well for the business.
“We strive to have a planned program with our customers and our longer term relationships are top priority. We’re committed to innovation and growth with our customers,” she says.

 This also includes ensuring that Manbulloo’s customers, including Coles, receive mangoes that are attractive, ready for sale and have been handled and ripened with care. “Being closer to our partners, that’s what has been a milestone with us this season. That doesn’t come easily.”

New packaging innovations, and working ‘really closely’ with customers means that Manbulloo has been innovating according to what customers want, including packaging, presentation and taste preferences.

“We believe there’s opportunity for the mango industry as a whole and for us as a commercial company provided we continue to keep the customer at the centre of our strategies," says Ms Piccone.

The Mango season ended just before New Year for Manbulloo, a grower with a ‘very large’ plantation in the Northern Territory, and others in Northern Queensland.

 Harvest commenced in late September, and wrapped up in mid January having also sourced mangoes in Queensland from selected grower for export supply.

Weather was thankfully not too great an issue, although there are ‘always weather events’ to manage and sometimes to be concerned about, according to Ms Piccone.

For more information
Marie Piccone
Manbulloo Limited
Phone: +61738606990

Publication date: 3/6/2015
Author: Kalianna Dean

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While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
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Alphonso (mango)
From Wikipedia, the free encyclopedia

Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 

It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

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However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.

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Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…