Skip to main content

Taco Bell unveils its first shipping container store at SXSW

by Nicole Jewell, 03/18/15

That’ll be one sustainable chalupa, please! Taco Bell surprised many SXSW attendees this week by building a Taco Bell stand out of shipping containers

The modular structure was built in just three days and will be used as an experiment to see how the concept works as the iconic restaurant seeks to expand across the nation.

Although the original concept was to build a more elegantly designed pop-up structure, the Taco Bell team eventually opted for a more home-made style, eschewing a glossy finish for a more rustic look. “We started in a place that was exactly like Starbucks with all this wood on the side,” says Kati Gardiner, Manager of Brand Experience at Taco Bell.

“It was beautiful, but we lost the coolness.”

Related: How to Spice Up a Shipping Container Home

Although Taco Bell’s coolness factor may be debatable, one thing is for sure: the shipping container design will allow a lot of versatility in terms of space and efficiency. 

The modular SXSW structure was made out of three shipping container blocks, one for food prep, one for storage and operations and one that holds the cooling equipment. A few partial containers were welded onto the structure to provide a bathroom and a separate freezer space. There is no indoor dining space, but refinished wood pallets and giant wire spools offer outdoor seating space.

The SXSW structure is quite compact, but the modular design would permit the company to add more containers to the design, creating more prep line space and potential indoor dining areas.

After the SXSW event, the structure will be relocated to a undisclosed location, but it remains to be seen if Taco Bell will continue with the shipping container design for future restaurants.

Popular posts from this blog


While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???

In alphabetical order by Country....



Alphonso (mango)
From Wikipedia, the free encyclopedia

Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 

It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 

The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 

After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.

An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 

The genus is believed to have disseminated into neighb…

INDIA 2016 : Mango production in state likely to take a hit this year

TNN | May 22, 2016, 12.32 PM IST

Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.

However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.

Karnataka is the third largest mango-growing state in India after Uttar Pradesh and Maharashtra.

Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…