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Mexican mangoes support category growth

April 24, 2015 | 1:41 pm EDT

The Mexican deal is breathing new life into the growing mango category, according to Jose Rossignoli, category general manager at Robinson Fresh Worldwide Inc., Eden Prairie, Min.

“The Peruvian season was challenged by lower yields, a decreased export volume out of Peru, declined demand in the Northeast part of the U.S. due to the cold weather front, as well as slowdowns at the West Coast ports disrupting the flow of supply,” Rossignoli said.

“All of these culminated in a difficult three weeks of the Peruvian season. However, the movement into Mexico is showing signs of a healthy start,” he said.

Shippers are excited for the potential growth in the mango category this year as demand continues to increase.

“I think mangoes will be the number one fruit this year in terms of added sales because of the increase in availability,” said Robert Schueller, public relations director for Los Angeles-based World Variety Produce, which markets the Melissa’s brand.

The National Mango Board reports an increase of 53% since they began marketing mangoes in 2005.

Some growth in the category is coming from domestic production, Schueller said.

“This is the largest and strongest California season we’ve seen. We’re seeing an extended season for that starting in late July and running through October. It’s really exciting we’re able to grow the green keitts here in the desert region,” he said.

Ken Nabal, president of Idaho Falls, Idaho-based Kingston Fresh, believes the biggest opportunity for growth is the Midwest.

“About 25 years ago, I didn’t know much about mangoes, but now I’m a believer,” he said.

Nabal also believes mangoes should be targeted to young children.

“It’s important we introduce mangoes to kids right away so they’ll like it. They eat what their parents eat,”  he said.

A projected large crop for 2015 means retailers will have ample opportunities to promote.

Ronnie Cohen, vice president of sales and partner for Vision Import Group, Los Angeles, said he is hoping retailers and foodservice industries take advantage of the increase in volume.

“Mexico is increasing in volume each year, so last year was the exception, not the rule, and we need everyone to put mangoes on special because there will be a lot of opportunities for promotions and ads,” Cohen said.

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While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???

In alphabetical order by Country....



Alphonso (mango)
From Wikipedia, the free encyclopedia

Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 

It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 

The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 

After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.

An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 

The genus is believed to have disseminated into neighb…

DHL (INDIA) makes gifting mangoes as easy as 1-2-3-....

Gifting mangoes is now easy with DHL
Announcement / Corporate

 May 19, 2011, 14:04 IST

Come this summer pamper your loved ones abroad with a box of delicious mangoes through DHL’s Express Easy Mango service, a unique one-stop-shop and hassle-free service for gifting mangoes all across the world.

This unique service by DHL Express, the world’s leading express company, allows customers to send mangoes from India across the world to the following countries Belgium, Canada, Czech Republic, Germany, Greece, Hungary, Hong Kong, Italy, Luxemburg, Maldives, Netherlands, Norway, Oman, Qatar Singapore, Switzerland and Sweden.

Mangoes can be availed of free of cost by merely paying for the Air Express service. In addition, DHL Express assists customers with the necessary paperwork along with procurement of quality-grade Alphonso mangoes.

Commenting on the new service, Mr. R.S Subramanian, Country Head, DHL Express India said: “With the advent of the mango season, it is no wonder that DHL Express Ea…