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Australian mango industry starting to profit from 'beating to the same drum'

ABC Rural

By Matt Brann

Updated earlier today at 12:39am

Coming off the back of its biggest season on record, members of Australia's mango industry are in Darwin today to work on making the next crop even better and more profitable.

The industry is working on a five-year plan, which focuses on increasing exports and improving quality, which is underpinned by better communication across the supply chain.

00:00 AUDIO: Treena Welch from the Australian Mango Industry Association (ABC Rural)

Treena Welch from the Australian Mango Industry Association said the industry must work together to ensure mangoes are marketed to their best potential.

She said effective crop forecasting was paramount.

"A crop forecast gives real transparency to both the volume of the crop from region to region, and how that fruit is going to flow.

"We know there'll be peaks and troughs. The critical thing for a retailer is to know when they're coming so they can plan their [marketing] tactics."

Ms Welch said growers also had a responsibility to the consumer and their industry to ensure the customer was never left disappointed after eating a mango.

She said growers must pick the fruit at the right maturity.

"It's about picking the fruit at the right dry matter that will satisfy the consumer expectation," Ms Welch said.

"Crop forecasting and dry matter are fundamental enablers to us all having a profitable season.

"We're encouraging every grower in every region with every variety to get on board with the forecasting process."

Those attending the 10th Australian Mango Industry Conference in Darwin today, were told consumers who have a "bad mango experience" will sometimes not buy another one for four-to-six weeks.

First posted earlier today at 12:19am

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