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Mexican mango crop could be record breaker














by Tim Linden | May 26, 2015



All indications are that the 2015 spring-summer mango season is shaping up to be a record-breaker. The short supplies of 2014 are long forgotten as suppliers are reporting a flood of mangos in the marketplace and unbelievable volumes shipping each week.



The Mexican season began at the end of January and will run until September with a projection of approximately 40 million boxes by mid-June. 


  


The production from northern Sinaloa, which will carry the volume through the second half of the summer, has not yet been estimated.



As of mid-May volume for 2015 was running almost 25 percent greater than the previous year with weekly shipments breaking records. In this year’s season, mango volume has already topped more than 4 million boxes during its heaviest week -- an 18 percent increase compared to the largest week in 2014.




The National Mango Board is strongly encouraging retailers to take advantage of the large volume and lower prices to promote the crop.


 In a press release mailed out in mid-May, board Director of Marketing Rachel Muñoz said, “This is a great opportunity for retailers to build their mango business and be champions for their mango partners. This historic mango season comes just in time for the summer months when customers are most excited about mangos.”



The mango board is urging retailers to be creative in their display. The national promotion board says retailers can pump up mango sales and increase mango movement by offering mangos by the case to give their shoppers the best deal. 



In addition, the board noted that setting up secondary mango displays in the front of the store or front of the produce department will increase sales. 



Using point-of-sale materials to teach shoppers about mangos, including how to cut, how to judge ripeness, and provide exciting recipe ideas are other strategies the mango board touts. Point-of-sale materials are available free of charge from the board, and can be ordered at mango.org/retail.




While the record volume on a weekly basis might subside by mid-summer, there still is expected to be promotable volumes of mangos until close to the end of the Mexican season.




The NMB issues projections and updates on an ongoing basis on its website at mango.org/crop.


  The latest update on May 15 revealed that the volume shipped from Mexico as of that date was 25.5 million boxes compared to 20.3 million as of the same date a year earlier. For the final three weeks of May, the NMB was projecting a total of about nine million more boxes shipped from Mexico into the United States.




As would be expected with such big volumes, the market price in mid-May was hovering in the low $5 range, 15-20 percent below a year ago.



So far for the season, the Ataulfo and Tommy Atkins varieties are splitting the lion’s share of the volume.


 As of mid-May, Tommy Atkins was ahead with about 44 percent of shipments compared to 40 percent for the yellow-skinned Ataulfo variety. 


Hadens were a distant third at about 12 percent of the crop, while several other varieties combined for the remaining 4 percent of the volume.




Guatemala production was winding down as of this writing with only about 165,000 cartons expected to be sent to the United States during the week ending May 23. Shipments after that will be very sporadic, and probably finished by the first or second week of June.






http://www.theproducenews.com/news-dep-menu/test-featured/15927-mexican-mango-crop-could-be-record-breaker

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Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


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It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

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INDIA 2016 : Mango production in state likely to take a hit this year

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Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.



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