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WISHFUL THINKING ???: NMB Hopes Ripened mangoes could create growth

By Melissa Shipman

May 04, 2015 | 3:44 pm EDT

Ken Nabal, president of Idaho Falls, Idaho-based Kingston Fresh, thinks the Ripe and Ready program will help grow mango sales.

“Europe has been doing a ripening program for many years and it’s been very successful in growing mango sales. If consumers get good fruit, they come back and keep buying,” Nabal said.

Nabal, a board member of the National Mango Board, said the program in place is still relatively new.

“We’ve only scratched the surface with potential for this. The only difference in doing it in the U.S. is that fruit has to be hot water treated here, which puts a lot of stress on it, but we’re trying to explore all our options for the industry,” Nabal said.

Some options include having fruit ripened before or during transit.

“We’re already talking to some growers in Peru and Guatemala about getting fruit here that is ready to eat so it doesn’t have to be ripened once it arrives,” Nabal said.

The board will continue to promote its newly developed Mango Handling and Ripening Protocol, detailing the best practices for handling, merchandising, and ripening mangoes to help retailers move more mangoes. 

Rachel Munoz, marketing director for the Orlando, Fla.-based board, said that through research, the group has found consumers to be more focused on immediate consumption.

“They want to buy something and eat it within a day or two,” she said, comparing interest in ripened mangoes to ripened avocados.

Still, only a small percentage of the mangoes sold in the U.S. are ripened.

“This can depend on whether the retailer is ripening in store or at their distribution centers, but overall, we estimate that roughly 5% of retailers in the U.S. have ripening programs in place,”  Munoz said.

The board has a specialist to provide support to retailers who want to offer ripened mangoes and said it’s easier to do the task at the retail level than at the distributor level.

“We’re working with retailers who have ripening rooms to determine the best practices. Basically, if you have a banana room, you can ripen mangoes. You want to have the longest lifespan you can, so we want to wait until the very end to ripen it,” Munoz said.

Education for consumers is also important. They need to know if the mango they are buying is ripened or not.

“We have stickers available that say ‘ripe and ready to eat’ as well as a lot of material retailers can use to support a ripening program,” Munoz said.

Greg Golden, partner and sales manager for Cherry Hill, N.J.-based Amazon Produce Network, said he hasn’t seen an increase in customers who are working with ripened mangoes.

“We do recondition mangoes for those that request it. So far, we haven’t seen a big change in that business. The ones that have already done it still want it, but there isn’t a large shift in that direction,” Golden said.

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While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???

In alphabetical order by Country....



Alphonso (mango)
From Wikipedia, the free encyclopedia

Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 

It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

TNN | May 22, 2016, 12.32 PM IST

Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.

However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.

Karnataka is the third largest mango-growing state in India after Uttar Pradesh and Maharashtra.

Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 

The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 

After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.

An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 

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