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Flavour profile & origin are key to Australian mango success







IMO NOTE:

Melissa's Produce (AKA: World Variety Produce) is also involved in importing Australian mangoes:

http://mangoworldmagazine.blogspot.com/2015/04/melissas-first-in-with-australian.html







** Rather unusual that FRESHPLAZA would forget that they had published these other stories about other importers on the 2015 Australian mango deal...










The Guimarra Companies, the first importer on record to receive Australian mangoes into the US, (Please see IMO note above)  feels there is a ‘good opportunity’ to market the sweet, quintessentially Australian fruit to US consumers. 



“We worked with our retail partners to help them develop customized marketing materials. The materials included bright colors and imagery emphasizing the mangoes unique origin and excellent flavor,” notes Craig Uchizono, the company’s Vice President for the Southern Hemisphere.




Grower One Harvest partnered with Guimarra to export one of the most colourful mango varieties available in Australia, Calypso, for trials in California and Texas, in February.


Customers enjoyed the flavor profile, and there was positive feedback received from in-store demonstrations and questionnaires supplied by the Guimerra marketing team, according to reports.

 The appeal is more to do with where the mangoes come from, as opposed to the particular varieties available, according to Mr Uchizono. 




The focus will be on supplying consumers with more of the ‘back story’ of where Australian mangoes are grown, as well as focusing on the colour and flavor profile, he confirmed.





There are a number of retailers interested in Australian mangoes, according to Mr Uchizono, and there should be more commercial volumes heading to the US to satisfy demand next season, according to him.

 “The mangoes are a great fit for a variety of retailers, and the time period (October through March) offers ample opportunities for promotion ideas not previously explored in the mango category,” he said. 




There is currently a three-year trial period underway, and the Australian Mango Industry Association is planning to make up to one million trays per year available for export.





For more information:



Guimarra
Phone: 213-627-2900
Website: www.giumarra.com




Publication date: 6/10/2015
Author: Kalianna Dean
Copyright: www.freshplaza.com









http://www.freshplaza.com/article/141140/Flavour-profile,-origin-stories-key-to-Aus-mango-success



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THE MOST SOUGHT AFTER MANGOES IN THE WORLD ....

While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???





In alphabetical order by Country....










India




Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

TNN | May 22, 2016, 12.32 PM IST






Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.



However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.




Karnataka is the third largest mango-growing state in India after Uttar Pradesh and Maharashtra.



Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…