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Flavour profile & origin are key to Australian mango success


Melissa's Produce (AKA: World Variety Produce) is also involved in importing Australian mangoes:

** Rather unusual that FRESHPLAZA would forget that they had published these other stories about other importers on the 2015 Australian mango deal...

The Guimarra Companies, the first importer on record to receive Australian mangoes into the US, (Please see IMO note above)  feels there is a ‘good opportunity’ to market the sweet, quintessentially Australian fruit to US consumers. 

“We worked with our retail partners to help them develop customized marketing materials. The materials included bright colors and imagery emphasizing the mangoes unique origin and excellent flavor,” notes Craig Uchizono, the company’s Vice President for the Southern Hemisphere.

Grower One Harvest partnered with Guimarra to export one of the most colourful mango varieties available in Australia, Calypso, for trials in California and Texas, in February.

Customers enjoyed the flavor profile, and there was positive feedback received from in-store demonstrations and questionnaires supplied by the Guimerra marketing team, according to reports.

 The appeal is more to do with where the mangoes come from, as opposed to the particular varieties available, according to Mr Uchizono. 

The focus will be on supplying consumers with more of the ‘back story’ of where Australian mangoes are grown, as well as focusing on the colour and flavor profile, he confirmed.

There are a number of retailers interested in Australian mangoes, according to Mr Uchizono, and there should be more commercial volumes heading to the US to satisfy demand next season, according to him.

 “The mangoes are a great fit for a variety of retailers, and the time period (October through March) offers ample opportunities for promotion ideas not previously explored in the mango category,” he said. 

There is currently a three-year trial period underway, and the Australian Mango Industry Association is planning to make up to one million trays per year available for export.

For more information:

Phone: 213-627-2900

Publication date: 6/10/2015
Author: Kalianna Dean

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While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???

In alphabetical order by Country....



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DHL (INDIA) makes gifting mangoes as easy as 1-2-3-....

Gifting mangoes is now easy with DHL
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Come this summer pamper your loved ones abroad with a box of delicious mangoes through DHL’s Express Easy Mango service, a unique one-stop-shop and hassle-free service for gifting mangoes all across the world.

This unique service by DHL Express, the world’s leading express company, allows customers to send mangoes from India across the world to the following countries Belgium, Canada, Czech Republic, Germany, Greece, Hungary, Hong Kong, Italy, Luxemburg, Maldives, Netherlands, Norway, Oman, Qatar Singapore, Switzerland and Sweden.

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