By Pamela Riemenschneider July 29, 2015 | 2:05 pm EDT
Photo By Northgate Gonzalez Markets
Anaheim, Calif.-based Northgate Gonzalez Markets had more than Mango Mania in a record-setting display built in late July.
Alfonso Cano, produce director, said Northgate Gonzalez decided to coordinate two events around its entry for the National Mango Board’s Mango Mania display contest.
“First was to build the largest fruit display ever,” he said.
“We even entered the display to the folks at Guinness.”
On July 21, Cano said a “Loco Por Mango” display was built at the company’s Long Beach, Calif., store that was 17 pallets long, 2 pallets wide and about 80,000 pounds of large, extra large and yellow mangos.
This qualifies as the largest fruit display at retail, Cano said, and was submitted to the Guinness Book of World Records for certification.
As the massive display sold down, Northgate Gonzalez converted it into the second phase, the Northgate Gonzalez Soccer Stadium and “Copa Mango.”
Cano said all Northgate Gonzalez stores participated mango promotions in July, increasing sales four-fold over the previous year.
Topics Produce Retailer:
NORTHGATE GONZALEZ MARKETS
NATIONAL MANGO BOARD
About the Author:
Pamela Riemenschneider , Editor
Pamela Riemenschneider has been with The Packer Newspaper for the past 10 years, and editor of sister publication Produce Retailer Magazine since 2009.
During her time with Vance Publishing, she’s traveled all over North America and Europe visiting grocery operations, from single-store fruit stands to national chain supermarkets. She focuses on retail and consumer trends, packaging, new products and in-store operations to help retailers build exceptional produce categories.
She also produces a video series from her Austin, Texas, home, “Pamela’s Kitchen,” where she does first-hand reviews of new products, often featuring her two sons, Ike and Uli.