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NAME GAME : USA IMPORTER ATTEMPTS TO MARKET PALMER MANGOES





IMO NOTE:

Unless Vision Import Group gets the EXCLUSIVE Marketing Rights for the entire Brazil Palmer mango crop, this will be another failed attempt at rebranding a variety of mango. The Scientific world knows this variety as a Palmer mango. To call it by any other name is an attempt to confuse consumers. 



This is a repeat of the Cirulli Brothers venture with the "Champagne" mango which is nothing more than a highly graded Ataulfo mango. Once Cirulli Brothers lost their corner on the market, the Ataulfo took over a substantial share of the USA marketplace and now the "Champagne" sham is over.


~ Will Cavan
Executive Director
International Mango Organization (IMO)











John Vena and Vision Import Groups import KISS mangoes




September 03, 2015 | 11:32 am EDT



John Vena and Vision Import Group are importing KISS mangoes
Photo by John Vena



























John Vena Inc., is welcoming the start of 2015 KISS mango season by adding a ripening process.








The Philadelphia-based wholesaler is working in partnership with River Edge, N.J.-based Vision Import Group LLC to distribute the Brazil trademarked KISS fruit and has developed a ripening process for the unique mango, according to a news release. 




In its preconditioning process, the distributor applies 8-10 pounds pressure to the fruit that produces fruit at the perfect stage of ripeness for foodservice and high-volume retail customers, according to the release. 






With brix levels of 15-16 and a mild tropical flavor reminiscent of peaches and nectarines, the KISS mangoes are ideal for introducing the uninitiated into the mango-loving market, according to the release.



The fruit is grown in northern Brazil’s Sao Francisco river valley, a semi-arid region known for tropical fruit production. 





The slender mango possesses a distinctive, deep red purple, almost byzantium, blush and its apricot-colored flesh is nearly fiber-less, which produces high yields and sweet taste and eating experiences, according to the release.














The KISS variety is an iconic tropical fruit that remains the national fruit of India, Pakistan and the Philippines and is an ideal snack for health-conscious people, according to the release.







Vision Import Group is a part of the Los Angeles-based Vision Produce Co., which imports Mexican, Central American, and South American produce.





http://www.thepacker.com/news/john-vena-and-vision-import-groups-import-kiss-mangoes





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THE MOST SOUGHT AFTER MANGOES IN THE WORLD ....

While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???





In alphabetical order by Country....










India




Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

TNN | May 22, 2016, 12.32 PM IST






Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.



However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.




Karnataka is the third largest mango-growing state in India after Uttar Pradesh and Maharashtra.



Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…