Ugly mangoes are the latest trend where consumers buy less attractive mangoes for a cheaper price. Picture: Liam Kidston.
MANGO farmers are cashing in on the “ugly fruit” trend, with Woolworths launching a new Odd Bunch range.
Marto’s Mangoes owner Ben Martin said the new initiative was a big win for farmers who will get more money in their pockets instead of having to throw away imperfect crops.
“It’s important to get 100 percent of our product sold so there’s no wastage,” Mr. Martin said.
“It’s good for consumers and it’s good for growers.”
Woolworths produce buyer Chris Austin said the Odd Bunch range usually sells for about 50 per cent less than their perfect and blemish-free counterparts.
“They may not look as good with a bit of wind rub and burn on them but they are just as great to eat,” Mr. Austin said.
“It helps farmers get more for their crop which would be left in landfill, sent away for animal feed or put on market for next to nothing.
“Suppliers have been able to sell an extra 30 per cent.”
Mr. Martin said growers were hopeful of another record season like last year despite projections crops will be down in some parts of Bowen.
More than 20 million mangoes were sold across Australia last season.