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Tina Niceforo holding a tray of mangoes 

Calypso mango marketing rights and 140,000 trees bought by Katherine mango packing shed owners

Posted 26 minutes ago

Marketing rights to one of Australia's most popular mango varieties have been bought, pending due diligence approval, by the owners of a Northern Territory mango packing shed.

00:00 AUDIO: Tina Niceforo talks about the purchase of the Calypso mango variety (ABC Rural)

Tina and Nino Niceforo, from Katherine, expect to take over the marketing rights to the Calypso mango variety in March next year.

The owners of one of the Territory's largest mango packing sheds have also acquired 140,000 Calypso mango trees in the Darwin, Katherine and Mataranka regions, in the deal with commercial grower One Harvest.

Farmers with Calypso mangoes in their orchards will, after March 2016, pay the Niceforo's for the right to grow the variety.

The Niceforo's will also control the marketing of the mango brand and where all Calypso fruit from orchards across Australia is sold.

Tina Niceforo said, as new owners of the mango variety, she and Nino would look to expand the brand recognition of the fruit.

"I know One Harvest were directing it into the US market and we would also like to direct it into China, possibly other countries,"
  she said.

"I think if we want to get it right, we need to get it right in our own backyard first, so just market it well and show the fruit is a great fruit."

I think it has a really great name; it could improve. I think it is getting there and hopefully we can do it some justice and make it even bigger and better.

Tina Niceforo, new owner of the Calypso mango variety

"I think it has a really great name; it could improve.

"I think it is getting there and hopefully we can do it some justice and make it even bigger and better."

Tina Niceforo said purchasing the Calypso brand and the Northern Territory mango orchards ensured supply for their large mango packing shed in Katherine.

"We built this big shed about two years ago, we put a lot of investment into it," 
she said.

"We only acquired 30,000 trees of our own and now that we have acquired the 140,000 of Calypso, it means our season will go a lot longer and we will have fruit to roll through the shed continuously.

"[We knew] if someone else was to buy [Calypso], we might not be the person to pack their fruit."

Ms Niceforo said there had already been some change in managers of the Calypso mango orchards they purchased in the Northern Territory.

"As any new management you have to come in and put your own little stamp of approval on it," she said.

"So some [have stayed on] and some have gone other ways.

"Generally the farms throughout Australia are being managed by whoever owns them, so they will continue to do their own thing.

"The only thing that will change is that we will have the marketing rights to that fruit."

Ms Niceforo said it would be important to control the amount of Calypso mango trees planted to balance supply with demand.

"We know mango season is short and flooding the market always brings the market down," she said.

"No farmer likes that, we all like good prices, so we don't want to have too much of one brand out there at the same time."

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The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
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It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

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Mangoes date back 65 million years according to research ...

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The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 

After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.

An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 

The genus is believed to have disseminated into neighb…

DHL (INDIA) makes gifting mangoes as easy as 1-2-3-....

Gifting mangoes is now easy with DHL
Announcement / Corporate

 May 19, 2011, 14:04 IST

Come this summer pamper your loved ones abroad with a box of delicious mangoes through DHL’s Express Easy Mango service, a unique one-stop-shop and hassle-free service for gifting mangoes all across the world.

This unique service by DHL Express, the world’s leading express company, allows customers to send mangoes from India across the world to the following countries Belgium, Canada, Czech Republic, Germany, Greece, Hungary, Hong Kong, Italy, Luxemburg, Maldives, Netherlands, Norway, Oman, Qatar Singapore, Switzerland and Sweden.

Mangoes can be availed of free of cost by merely paying for the Air Express service. In addition, DHL Express assists customers with the necessary paperwork along with procurement of quality-grade Alphonso mangoes.

Commenting on the new service, Mr. R.S Subramanian, Country Head, DHL Express India said: “With the advent of the mango season, it is no wonder that DHL Express Ea…