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Three myths about growth in consumer packaged goods

Article

We expect the sector to grow strongly. The key for companies is to sell the right products in the right markets at the right times.



June 2015 | 


byRogerio Hirose, Renata Maia, Anne Martinez, and Alexander Thiel









Imagine, if you will, that over the next decade the world will gain an additional 81 Procter & Gambles or 458 equivalents of Kellogg’s. 



This is the sort of growth that will happen in the global consumer-packaged-goods (CPG) sector, which will nearly double in size—to $14 trillion—by 2025, from $8 trillion in 2014.



It’s natural that for much of the past 20 years, the discourse on growth has highlighted the BRIC countries: Brazil, Russia, India, and China. But with competition in these markets intensifying, some companies have shifted their focus to other regions of the world, such as Africa and non-BRIC Asia and Latin America. Everywhere, however, competition and high capital requirements are making it increasingly difficult to achieve growth and create value through geog…

HURRICANE BLANCA BARRELS INTO BAJA CALIFORNIA

Se fue La Tormenta Blanca. Todo tranquilo, con excepción de la falta de energía eléctrica en varias zonas de Cabo San Lucas.