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Showing posts from June 15, 2015

Breaking consumer ties with junk food brands could backfire

 By Niamh Michail+,


Related topics: Chocolate and confectionery ingredients, Science, Sugar, salt and fat reduction, Sugar and health, Confectionery, Snacks 

Consumers' affinity with beloved junk food brands can be strong – but trying to weaken it may be counterproductive by reducing preferences for healthy foods, say scientists.

 Million ­dollar marketing campaigns for junk food mean individuals build strong links with certain brands – to the point of incorporating certain brands into their concept of self. And although weakening this bond might imply an uptake of healthier foods, researchers from Layola University, Maryland have found the opposite to be true.

 “Dissociating from beloved brands is quite difficult and drains self­regulatory resources (…) because it necessitates overriding psychological associations between the brand and the self,"they wrote. “Thus, self­brand dissociation depletes [these] resources, which in turn inhibits people's ability to over…

FRUIT FLY : Brain hormone could help distinguish sugar and zero calorie sweeteners

By Nathan Gray, 


Related topics: Carbohydrates and fibres (sugar, starches), Sweeteners (intense, bulk, polyols), Science, Sugar, salt and fat reduction, Sugar and health 

Fruit flies have a set of neurones that fire only when they encounter real sugar – triggering the release of a hormone that is not released when they eat a non­calorific sweetener. And researchers suggest that humans possess the same ‘molecular machinery’

While much research has suggested that zero calorie sweeteners are a valuable tool to aid weight loss, a small but significant number of studies have suggested that our bodies often compensate after consuming zero calorie sweeteners – though a potential mechanism for this has never been forthcoming. 

Now researchers at the University of Michigan have identified a hormone­based system that helps the brain of a fruit fly differentiate between zero­calorie sweetness and calorie­laden sugars. 

“We have identified the molecular and cellular nature of a sensor i…

Irradiated mangoes from India, Pakistan & Mexico continue growth in USA Marketplace

"During the past 15 years, an increasing amount of irradiated food items have become available including irradiated fruits and oysters. 

There has been strong acceptance of irradiated produce in the United States as well as in Australia and New Zealand. The volume of irradiated produce consumed in the US is approaching 50 million pounds and growing. 

Consumer acceptance of irradiated produce has been excellent and seldom if ever comes up as an issue in a conversation. 

The reality is that people buy products not technologies. 

The vast majority of consumers don't care which food safety intervention has been used as long as the food is safe. "

~ Ron Eustice

Spot the Radura: 

Irradiated mangoes produced in India by Savani Farms have been available in US stores for several years. 

Consumer acceptance has been excellent.

Read full article here:

Irradiation of food continues to move forward rapidly as lychees …