Skip to main content

THE FUTURE OF COCA-COLA : Could Maaza become the first $ 1bn juice brand from India?




















LALATENDU MISHRA





Venkatesh Kini says the target is to be achieved in eight years








Beverages multinational Coca-Cola India announced plans to raise sales for mango drink, Maaza to $1 billion (approximately 6,845 crore at today’s rupee value) in eight years. 


The juice drink’s current retail sales are Rs 2,500 crore. 



Maaza was launched by Parle Products 40 years ago, and the Chauhan family sold the brand, along with Thums Up and Gold Spot, to Coca-Cola in 1993.




Venkatesh Kini, president, Coca-Cola India and South West Asia said, “We will be investing heavily in the coming years to achieve our target for Maaza. This investment will be from our Rs 30,000-crore overall investment plan in India, which we had announced in 2012 and will continue till 2020. We as a company and our bottlers will expand distribution and augment manufacturing capacity to double the sales of Maaza by 2023.”



Mr Kini, who spoke to The Hindu at the company’s stall at the Make in India Week venue here , said that the company’s bottlers are setting up five greenfield projects over the next two years (in addition to the existing 57 bottling plants), and at least 50 per cent of these will have manufacturing lines for Maaza. “These new lines will help keep pace with the expected increase in demand of Maaza over the next few years.”





The company and its bottlers in India annually procure 70,000 tonnes of mango pulp worth Rs 500 crore. 




In 2023, if Maaza becomes the first $1 billion juice drink brand from India, the company will end up procuring over 1.4 lakh tonnes of mango pulp annually, worth nearly Rs 1,100 crore, Mr Kini said.




To source high-quality mango pulp from farmers in South and Central India, Coca-Cola India has partnered with Jain Irrigation to enhance yield. 




Four years ago, Jain Irrigation had launched Project Unnati, which is aimed at large-scale adoption of ultra high density plantation in the country. The project will be scaled up over the next 10 years.




http://www.thehindu.com/news/cities/mumbai/business/could-maaza-become-the-first-1bn-juice-brand-from-india/article8251198.ece

Popular posts from this blog

THE MOST SOUGHT AFTER MANGOES IN THE WORLD ....

While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???





In alphabetical order by Country....










India




Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 





The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 




After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.


An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 




The genus is believed to have disseminated into neighb…

DHL (INDIA) makes gifting mangoes as easy as 1-2-3-....

Gifting mangoes is now easy with DHL
Announcement / Corporate


 May 19, 2011, 14:04 IST





Come this summer pamper your loved ones abroad with a box of delicious mangoes through DHL’s Express Easy Mango service, a unique one-stop-shop and hassle-free service for gifting mangoes all across the world.






This unique service by DHL Express, the world’s leading express company, allows customers to send mangoes from India across the world to the following countries Belgium, Canada, Czech Republic, Germany, Greece, Hungary, Hong Kong, Italy, Luxemburg, Maldives, Netherlands, Norway, Oman, Qatar Singapore, Switzerland and Sweden.





Mangoes can be availed of free of cost by merely paying for the Air Express service. In addition, DHL Express assists customers with the necessary paperwork along with procurement of quality-grade Alphonso mangoes.





Commenting on the new service, Mr. R.S Subramanian, Country Head, DHL Express India said: “With the advent of the mango season, it is no wonder that DHL Express Ea…