'Har ghoont ras bhara aam', Katrina Kaif shows viewers in new Tropicana Slice ad
The ad has been created by JWTET BrandEquity
30 April 2016, 7:19 AM IST
A screenshot from the filmTropicana Slice has aired a new campaign in time for the summer. Named 'Har ghoont ras bhara aam', the TVC features the brand's ambassador Katrina Kaif, portraying her love for the mango in classic Slice style. JWT has created this campaign.
Speaking about the campaign, Vineet Sharma, associate director - marketing, Tropicana, PepsiCo India, said, "Tropicana Slice is all about the indulgence and pure mango pleasure and has always created a powerful appeal across India. The film celebrates the immersive experience of pure mango pleasure through the creative route of a Tropicana Slice bottle inspired by a diced mango. Katrina's new look in this film, is sure to surprise and engage our consumers and will only enhance the style quotient of having Tropicana Slice this summer".
The film Katrina sitting in an outdoor cafe, while a waiter gets her a bottle of slice. She takes in the aroma of mangoes through the bottle itself, and bites into the bottle itself which is in the shape of a diced mango.
Watch the ad here: