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INDIA 2016 : Mumbai mango vendor says Katrina Kaif is his competition

'Har ghoont ras bhara aam',
Katrina Kaif shows viewers in new Tropicana Slice ad

The ad has been created by JWTET BrandEquity 

 30 April 2016, 7:19 AM IST

A screenshot from the filmTropicana Slice has aired a new campaign in time for the summer. Named 'Har ghoont ras bhara aam', the TVC features the brand's ambassador Katrina Kaif, portraying her love for the mango in classic Slice style. JWT has created this campaign. 

Speaking about the campaign, Vineet Sharma, associate director - marketing, Tropicana, PepsiCo India, said, "Tropicana Slice is all about the indulgence and pure mango pleasure and has always created a powerful appeal across India. The film celebrates the immersive experience of pure mango pleasure through the creative route of a Tropicana Slice bottle inspired by a diced mango. Katrina's new look in this film, is sure to surprise and engage our consumers and will only enhance the style quotient of having Tropicana Slice this summer". 

The film Katrina sitting in an outdoor cafe, while a waiter gets her a bottle of slice. She takes in the aroma of mangoes through the bottle itself, and bites into the bottle itself which is in the shape of a diced mango.

Watch the ad here:

Speaking about the films, Babita Baruah, senior vice president and head, PO1 Unit said,
"Through this new ad campaign for Slice, we wanted to keep it very simple and yet refreshing. 'Har boond ras bhara aam' accentuates how each drop of Slice gives you the taste of real mangoes and can even compel you to order one for yourself. The film is sensuous, surreal and mangolicious which was the very idea."

Said Katrina,
"I am very excited to be a part of this new Tropicana Slice campaign which celebrates the love for mango like never before. We are all extremely excited to see the reactions of the Tropicana Slice fans. I hope everybody likes my new look and relates to my love for mangoes through this campaign."

The 360-degree campaign will have legs on digital, retail, radio, print and TV. 


Creative agency: JWT
Chief creative officer: Senthil Kumar
Executive creative director: Sumati Singh
AVP & senior creative director: Amitav Misra
VP & national films head: Anupama Ahluwalia
Senior vice president and head, PO1 Unit: Babita Baruah
Vice president & CSD: Jaibeer Ahmed
National planning director: Mythili Chandrasekar
Director: Karina Taira
Production: Cutting Edge Pictures
Executive producer: Billoo Sandhu

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While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???

In alphabetical order by Country....



Alphonso (mango)
From Wikipedia, the free encyclopedia

Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 

It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

TNN | May 22, 2016, 12.32 PM IST

Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.

However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.

Karnataka is the third largest mango-growing state in India after Uttar Pradesh and Maharashtra.

Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 

The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 

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