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INDIA 2016 : Mumbai mango vendor says Katrina Kaif is his competition










































'Har ghoont ras bhara aam',
Katrina Kaif shows viewers in new Tropicana Slice ad


The ad has been created by JWTET BrandEquity 




 30 April 2016, 7:19 AM IST




A screenshot from the filmTropicana Slice has aired a new campaign in time for the summer. Named 'Har ghoont ras bhara aam', the TVC features the brand's ambassador Katrina Kaif, portraying her love for the mango in classic Slice style. JWT has created this campaign. 








Speaking about the campaign, Vineet Sharma, associate director - marketing, Tropicana, PepsiCo India, said, "Tropicana Slice is all about the indulgence and pure mango pleasure and has always created a powerful appeal across India. The film celebrates the immersive experience of pure mango pleasure through the creative route of a Tropicana Slice bottle inspired by a diced mango. Katrina's new look in this film, is sure to surprise and engage our consumers and will only enhance the style quotient of having Tropicana Slice this summer". 






The film Katrina sitting in an outdoor cafe, while a waiter gets her a bottle of slice. She takes in the aroma of mangoes through the bottle itself, and bites into the bottle itself which is in the shape of a diced mango.

Watch the ad here:


















Speaking about the films, Babita Baruah, senior vice president and head, PO1 Unit said,
"Through this new ad campaign for Slice, we wanted to keep it very simple and yet refreshing. 'Har boond ras bhara aam' accentuates how each drop of Slice gives you the taste of real mangoes and can even compel you to order one for yourself. The film is sensuous, surreal and mangolicious which was the very idea."




Said Katrina,
"I am very excited to be a part of this new Tropicana Slice campaign which celebrates the love for mango like never before. We are all extremely excited to see the reactions of the Tropicana Slice fans. I hope everybody likes my new look and relates to my love for mangoes through this campaign."


The 360-degree campaign will have legs on digital, retail, radio, print and TV. 




CREDITS

Creative agency: JWT
Chief creative officer: Senthil Kumar
Executive creative director: Sumati Singh
AVP & senior creative director: Amitav Misra
VP & national films head: Anupama Ahluwalia
Senior vice president and head, PO1 Unit: Babita Baruah
Vice president & CSD: Jaibeer Ahmed
National planning director: Mythili Chandrasekar
Director: Karina Taira
Production: Cutting Edge Pictures
Executive producer: Billoo Sandhu 




http://brandequity.economictimes.indiatimes.com/news/advertising/har-ghoont-ras-bhara-aam-katrina-kaif-shows-viewers-in-new-tropicana-slice-ad/52046850























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Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








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