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AUSTRALIA 2016 - 2017 : Increasing grower profitability the aim for new chairman of Australian Mango Industry Association

ABC Rural By Matt Brann

Updated yesterday at 10:31pm


MAP: Darwin 0800

Developing export markets, ensuring quality and increasing grower profitability are front of mind for the new chairman of the Australian Mango Industry Association (AMIA).

Greg McMahon, co-owner of Seven Fields in Katherine, has taken on the AMIA role, replacing Gavin Scurr who's been in the top job for the past four years.

00:00 AUDIO: Greg McMahon explains his vision for the Australian mango industry (ABC Rural)

In his first interview as chairman, Mr McMahon said AMIA had a number of goals focussed on improving grower returns.

"The AMIA has an established strategic plan with the main aim of increasing grower profitability by 20 per cent," he said.

"Mangoes are inherently volatile, they are affected by the weather more so than any other crops, and achieving grower profitability can be challenging in some seasons.

"If mangoes are in short supply, profitability can be no problem to reach, but in a normal season or large season, keeping control of quality and following that through to the consumer to make sure growers remain viable is really important."

Mr McMahon said the key to increasing profitability came down to three priorities.

He said better forecasting of the crop was needed, so that retailers and customers knew when to expect fruit.

He said the industry needed to continue focussing on flavour and making sure consumers had a good experience to encourage repeat purchases throughout the mango season.

Mr McMahon said better communication within the industry was also crucial to delivering results.

Australia's mango industry is in a stage of growth with plantations across the north maturing and producing more fruit, coupled with a number of major new plantings.

Mr McMahon said increasing export opportunities would ensure growers didn't flood the domestic market.

"The overall aim by 2018-19 is to get to 20 per cent of the Australian mango crop exported
," he said.

"Export provides a very good release-valve if things get a bit tough here at home in terms of the domestic market during big seasons.

"So encouraging growers who can export is a really important initiative and the AMIA is fully behind that."

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While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???

In alphabetical order by Country....



Alphonso (mango)
From Wikipedia, the free encyclopedia

Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 

It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

INDIA 2016 : Mango production in state likely to take a hit this year

TNN | May 22, 2016, 12.32 PM IST

Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.

However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.

Karnataka is the third largest mango-growing state in India after Uttar Pradesh and Maharashtra.

Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…

Mangoes date back 65 million years according to research ...

Experts at the Birbal Sahni Institute of Palaeobotany (BSIP) here have traced the origin of mango to the hills of Meghalaya, India from a 65 million year-old fossil of a mango leaf. 

The earlier fossil records of mango (Mangifera indica) from the Northeast and elsewhere were 25 to 30 million years old. The 'carbonized leaf fossil' from Damalgiri area of Meghalaya hills, believed to be a mango tree from the peninsular India, was found by Dr R. C. Mehrotra, senior scientist, BSIP and his colleagues. 

After careful analysis of the fossil of the mango leaf and leaves of modern plants, the BISP scientist found many of the fossil leaf characters to be similar to mangifera.

An extensive study of the anatomy and morphology of several modern-day species of the genus mangifera with the fossil samples had reinforced the concept that its centre of origin is Northeast India, from where it spread into neighbouring areas, says Dr. Mehrotra. 

The genus is believed to have disseminated into neighb…