AUSTRALIA 2016 - 2017 : Increasing grower profitability the aim for new chairman of Australian Mango Industry Association

ABC Rural By Matt Brann

Updated yesterday at 10:31pm


MAP: Darwin 0800

Developing export markets, ensuring quality and increasing grower profitability are front of mind for the new chairman of the Australian Mango Industry Association (AMIA).

Greg McMahon, co-owner of Seven Fields in Katherine, has taken on the AMIA role, replacing Gavin Scurr who's been in the top job for the past four years.

00:00 AUDIO: Greg McMahon explains his vision for the Australian mango industry (ABC Rural)

In his first interview as chairman, Mr McMahon said AMIA had a number of goals focussed on improving grower returns.

"The AMIA has an established strategic plan with the main aim of increasing grower profitability by 20 per cent," he said.

"Mangoes are inherently volatile, they are affected by the weather more so than any other crops, and achieving grower profitability can be challenging in some seasons.

"If mangoes are in short supply, profitability can be no problem to reach, but in a normal season or large season, keeping control of quality and following that through to the consumer to make sure growers remain viable is really important."

Mr McMahon said the key to increasing profitability came down to three priorities.

He said better forecasting of the crop was needed, so that retailers and customers knew when to expect fruit.

He said the industry needed to continue focussing on flavour and making sure consumers had a good experience to encourage repeat purchases throughout the mango season.

Mr McMahon said better communication within the industry was also crucial to delivering results.

Australia's mango industry is in a stage of growth with plantations across the north maturing and producing more fruit, coupled with a number of major new plantings.

Mr McMahon said increasing export opportunities would ensure growers didn't flood the domestic market.

"The overall aim by 2018-19 is to get to 20 per cent of the Australian mango crop exported
," he said.

"Export provides a very good release-valve if things get a bit tough here at home in terms of the domestic market during big seasons.

"So encouraging growers who can export is a really important initiative and the AMIA is fully behind that."