The Vision Cos. expect mango movement to be back on track quickly

by Christina DiMartino | May 30, 2016

“The weather system in Mexico took a toll on the mango crops this year,” said Ronnie Cohen, vice president of sales for Vision Import Group. 

“Growing areas have faced challenges such as hail and heavy rainstorms. Mother Nature has not been kind this year.”

The weather affected the early mango programs. Crops were delayed because trees flowered later than usual. But when all is tallied up, Cohen said the overall mango program is on course now.

The Vision Cos. is comprised of both Vision Import Group LLC, headquartered in Hackensack, NJ, and Vision Produce Co., headquartered in Los Angeles.

Vision Import Group markets to the eastern United States, while Vision Produce Co. markets in the western part of the nation.

Cohen is joined in partnership of The Vision Cos. by Raul Millan, executive vice president of Vision Import Group, and Bill Vogel, president and chief executive officer of Vision Produce Co.

The firm is a leading grower, importer and marketer of tropical, Hispanic and conventional produce. 

Both companies market the Van Gogh brand mangos, as well as the Mojito, Havana and Mr. Squeeze lime labels. Vision Produce Co. also distributes limes under the Bonito, Logger and Tropic Star brands in the western United States.

In mid-April, the companies were in the middle of its Mexican and Guatemalan mango deals.

“For a while there was some extreme pricing,” explained Cohen. 

“Mangos were so short and high priced for a period that they were sort of put at the back of the shelf. But volumes have now picked up and the market is coming down to reasonable levels, which will present some good promotional opportunities.”

The company handles red Tommy Atkins and Hayden varieties. It also has a strong Ataúlfo yellow mango program.

Cohen noted that the Ataúlfo mangos were not as badly affected as the others, due in part to the growing area and part to mango variety characteristics — each behaving differently to inclement weather.

“The delay of the mangos does affect our peak movement,” said Cohen. “We always butt heads with summer fruits, particularly stone fruits. Despite that, we always find our place in the market.”

Cohen said the lime deal is on track as usual. The Mexican lemon program started in mid-April. The lemon program wraps up in December or January, depending on the weather.

The Vision Group’s dedication to quality, performance and food safety is top notch.

“All our growers are up to date with certifications,” said Cohen. “They all ship into Europe, where standards are even higher than in the U.S., and so we naturally enjoy that benefit.”