Ecuadorian mangoes enter the Chinese market


Source:Global Times Published: 2016/11/17 18:43:40






Photo: Courtesy of Pro Ecuador





For the first time in China, mango lovers will be able to purchase Ecuadorian mangoes online. 


The tropical fruit's entry into the Chinese market was signaled by the November 15 launch of a big Ecuadorian mango promotion campaign between Ecuador and Chinese online shopping platforms Yiguo.com and Tmall in Shanghai.



The mango is considered an exotic fruit, and mangoes from Ecuador are thought to be among the best in the world. 


The 'Tommy Atkins' mango promotion is in the form of a relay. 


Tmall officially kicked off the campaign on November 15 and will promote the fruit until Monday, November 21. 


Fresh fruit e-commerce platform yiguo.com will commence its leg of the promotion on November 17 and highlight the fruit until November 30.



Ecuador is ranked among the top 15 mango producers in the world, and 84 percent of the mangoes produced in Ecuador is exported.


 Mango farming began in Ecuador in the 1980s. The fruit is considered one of the finest in the world because of its unique flavor. 


The mango is known by many North Americans, Europeans, and Japanese as the "tropical apple."



The agricultural sector exports an average of 42.48 tons of mango annually. 


Among the main destinations of Ecuadorian mango exports are the US, Canada, the Netherlands, Chile, and New Zealand.





Photo: Courtesy of Pro Ecuador





Ecuadorian mango is well known for its tropical flavor and aroma, thanks to the unique Ecuadorian landscape. 


There are approximately 6,500 hectares of mangoes in Ecuador, and they can be red or yellow depending on the variety.



 The types of mangoes produced in Ecuador are Tommy Atkins (68 percent), Kent (15 percent), Ataulfo (10 percent), Haden(2.5 percent), and Keitt (2 percent).



The promotion was jointly spearheaded by Pro Ecuador and the Mango Ecuadorian Foundation.


Pro Ecuador is a government entity within the Ministry of Foreign Trade and is in charge of assisting in the promotion of Ecuadorian exports and investments.


Pro Ecuador has more than 30 offices outside of Ecuador through which it acts a trading partner and maintains constant contact with local producers and exporters and foreign importers and investors interested in doing business with Ecuador.



Photo: Courtesy of Pro Ecuador





The Mango Ecuadorian Foundation is an Ecuadorian nonprofit organization. It uses research and technology to support local mango producers, exporters and industry sectors in finding and implementing efficient and sustainable ways to maximize their resources and increase productivity.




Founded in 2005, Yiguo.com is a new generation fresh food business to consumer (B2C) online platform with a full supply chain. The platform is dedicating to providing a great variety of fresh food and caring services to urban families. To meet consumer demand for fresh, quality ingredients, Yiguo.com's purchasing team visited 15 major producing regions, 147 areas, and over 100 manufacturing bases around the world and made deals directly with food producers.





With its cold chain logistics, warehousing, and distribution plus three types of 24-hour constant temperature control mechanisms, Yiguo.com has enabled more Chinese consumers to enjoy quality, convenient food from all over the world. 




Besides Yiguo.com and Tmall, Surtrek Tour Operator, a traveling agency based in Quito, Ecuador, also supported the mango promotion in China by reminding Chinese tourist that a trip to Ecuador is also an opportunity to experience the succulent tropical fruit where it is grown.


"After 13 years of negotiation, mango from Ecuador has finally entered the Chinese market," said Diego Vega, the chief commercial officer of Pro Ecuador during the launch. 

"Mango is known as an exotic fruit, and the one from Ecuador is one of the best compared to the other countries."



Photo: Courtesy of Pro Ecuador



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