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Showing posts from February 17, 2016

THE FUTURE OF COCA-COLA : Could Maaza become the first $ 1bn juice brand from India?


Venkatesh Kini says the target is to be achieved in eight years

Beverages multinational Coca-Cola India announced plans to raise sales for mango drink, Maaza to $1 billion (approximately 6,845 crore at today’s rupee value) in eight years. 

The juice drink’s current retail sales are Rs 2,500 crore. 

Maaza was launched by Parle Products 40 years ago, and the Chauhan family sold the brand, along with Thums Up and Gold Spot, to Coca-Cola in 1993.

Venkatesh Kini, president, Coca-Cola India and South West Asia said,“We will be investing heavily in the coming years to achieve our target for Maaza. This investment will be from our Rs 30,000-crore overall investment plan in India, which we had announced in 2012 and will continue till 2020. We as a company and our bottlers will expand distribution and augment manufacturing capacity to double the sales of Maaza by 2023.”

Mr Kini, who spoke to The Hindu at the company’s stall at the Make in India Week venue here , said that the compan…

Carriers Act in Container Weight Debate

09 Feb 2016 

Following recent news that there was much ambiguity surrounding the upcoming Safety of Life at Sea (SOLAS) regulation, a consortium of 17 carriers entitled the Ocean Carrier Equipment Management Association (OCEMA), has announced that it is aiming to implement a 24-hour advance filing rule as a guide for shippers, to enable them to send verified gross mass (VGM) declarations to container lines, according to the Journal of Commerce.

Bill Payne, Vice Chairman at NYK Line in North America, said: “This is a matter of discipline and process. What OCEMA is doing is process-mapping how carriers today get the information on the 24-hour rule, and how they could then do it under the SOLAS VGM, no more, no less. So steady as she goes, we take a breath, we go through the process.

Container Weighing Explained: Part 1

“From the carrier side it’s a little hard for us to just understand the entirety of a commercial transaction, but nobody rolls out of bed in the morning and decides they’re g…