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NATIONAL MANGO BOARD WASTES MONEY ON YESTERDAYS CULTIVARS

The National Mango Board (NMB) continues to tax mango exporters and offers nothing in return.

Since it's inception, the National Mango Board has churned through over 100 million dollars!

Surely with that kind of funding the "Marketing" BOARD would have figured out that consumers are tired of fruit that taste horrible.

Rather than continue to promote flavorless Florida cultivars, it is high time that the NMB focus efforts on getting premiere product out to potential consumers.

Cultivar breeding in the western hemisphere is a critical component in making this happen.

The National Mango Board must begin to use the millions of dollars they collect every year on breeding premiere cultivars such as Caraboa mangoes from the Philippines in humid climates and directing Chaunsa, Totapuri, Alphonse, and Kesar cultivars among others from India and Pakistan.

As well as the much prized Nam Doc Mai cultivar from Thailand.

Since Mexico growers pay roughly 60% of the taxes collected by the National Mango Board every year, it would be refreshing to see funds invested for breeding programs in Mexico to get better tasting mangoes in the hands of USA consumers.

The Ataulfo mango which is a direct descendant of Philippine cultivars brought to Mexico in the 1500s by the Manila to Acapulco Galleon trade is rapidly catching on in the USA market place proving that consumers do not need a red blush in order to pick out a mango.

Ironically, USA consumers are more educated about tasty mangos than the NATIONAL MANGO BOARD!

Time for the National Mango Board to reinvent itself.

https://littleindia.com/the-elusive-indian-aam/

If the National Mango Board has not figured it out by now, the exponential growth that the mango industry has enjoyed in the past 30 to 40 years has been driven by the changing demographic of the USA population and not the misguided expenditure of Grower Funds by the National Mango Board.


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THE MOST SOUGHT AFTER MANGOES IN THE WORLD ....

While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.

The Chaunsa has a Brix rating in the 22 degree level which is unheard of!
Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.
Perhaps it is time for a GLOBAL taste test ???





In alphabetical order by Country....










India




Alphonso





Alphonso (mango)
From Wikipedia, the free encyclopedia








Alphonso (हापुस Haapoos in Marathi, હાફુસ in Gujarati, ಆಪೂಸ್ Aapoos in Kannada) is a mango cultivar that is considered by many[who?] to be one of the best in terms of sweetness, richness and flavor. 


It has considerable shelf life of a week after it is ripe making it exportable. 

It is also one of the most expensive kinds of mango and is grown mainly in Kokan region of western India.

 It is in season April through May and the fruit wei…

DHL (INDIA) makes gifting mangoes as easy as 1-2-3-....

Gifting mangoes is now easy with DHL
Announcement / Corporate


 May 19, 2011, 14:04 IST





Come this summer pamper your loved ones abroad with a box of delicious mangoes through DHL’s Express Easy Mango service, a unique one-stop-shop and hassle-free service for gifting mangoes all across the world.






This unique service by DHL Express, the world’s leading express company, allows customers to send mangoes from India across the world to the following countries Belgium, Canada, Czech Republic, Germany, Greece, Hungary, Hong Kong, Italy, Luxemburg, Maldives, Netherlands, Norway, Oman, Qatar Singapore, Switzerland and Sweden.





Mangoes can be availed of free of cost by merely paying for the Air Express service. In addition, DHL Express assists customers with the necessary paperwork along with procurement of quality-grade Alphonso mangoes.





Commenting on the new service, Mr. R.S Subramanian, Country Head, DHL Express India said: “With the advent of the mango season, it is no wonder that DHL Express Ea…

GMO MANGOES : Philippines has been working on it since 2000 ...

The genetic engineering used in modifying mangoes is extremely similar to that of the papaya. 



This is because both mangoes and papayas posses the ACC (ACS2) gene. 



This gene is responsible for producing ethylene and the influence of ethylene on the fruit is that it controls the ripening and senescence after the fruit has been picked. 



The main purpose of this genetic modifying is to reduce the amount of ethylene produced and to lengthen the onset of this gas. 



Scientist extract this gene from ripe mango var 'Caraboa' and after they separate the gene it is then cloned and sequenced. They can then insert the isolated gene back in the genome and it will act as a disturbance to the enzyme calling for more ethylene to be produced. 




Alternately, an ACC deaminase gene is inserted and its function is to convert ACC into a different substance which results in less ethylene being produced. 



Since genetically modified mangoes are on the market, scientists are free to explore other more effic…