The National Mango Board (NMB) continues to tax mango exporters and offers nothing in return.
Since it's inception, the National Mango Board has churned through over 100 million dollars!
Surely with that kind of funding the "Marketing" BOARD would have figured out that consumers are tired of fruit that taste horrible.
Rather than continue to promote flavorless Florida cultivars, it is high time that the NMB focus efforts on getting premiere product out to potential consumers.
Cultivar breeding in the western hemisphere is a critical component in making this happen.
The National Mango Board must begin to use the millions of dollars they collect every year on breeding premiere cultivars such as Caraboa mangoes from the Philippines in humid climates and directing Chaunsa, Totapuri, Alphonse, and Kesar cultivars among others from India and Pakistan.
As well as the much prized Nam Doc Mai cultivar from Thailand.
Since Mexico growers pay roughly 60% of the taxes collected by the National Mango Board every year, it would be refreshing to see funds invested for breeding programs in Mexico to get better tasting mangoes in the hands of USA consumers.
The Ataulfo mango which is a direct descendant of Philippine cultivars brought to Mexico in the 1500s by the Manila to Acapulco Galleon trade is rapidly catching on in the USA market place proving that consumers do not need a red blush in order to pick out a mango.
Ironically, USA consumers are more educated about tasty mangos than the NATIONAL MANGO BOARD!
Time for the National Mango Board to reinvent itself.
If the National Mango Board has not figured it out by now, the exponential growth that the mango industry has enjoyed in the past 30 to 40 years has been driven by the changing demographic of the USA population and not the misguided expenditure of Grower Funds by the National Mango Board.